State of AI Search 2026: the new visibility gap.Download report
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Review your business profile

Brand Overview is the company profile Erlin writes from: edit who you are, what you offer and who it is for, then save.

The company details Erlin uses in answers and content

Brand > Overview describes who your business is, what it offers and who it serves. Review this information before using it as context for writing or qualification.

The website is a starting source. You remain responsible for correcting outdated or incomplete business information.

Review the company description

Open Company and read About. State the business plainly, including the category and the work it actually does. Remove vague claims that do not help someone understand the offering.

Use Achievements for milestones or results the business can support. Do not add an award, customer count or performance claim without evidence.

Describe the offer and audience

Review Products & services, including What you offer and Who it is for. Explain the request the business can serve and any important boundaries.

For a website studio, “We redesign ecommerce websites” is more useful than “We help every business grow.” If only certain platforms are supported, state that limitation accurately.

Your products and services

Review the Unsaved changes bar and save the edits. Then check Knowledge for supporting facts and conflicting sources.

A profile edit is not a direct edit to an external AI answer. Use Prompt details to investigate how external answers describe the business.

Continue with Tone & Voice for writing style or qualification criteria for the inquiries you want to understand.

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