State of AI Search 2026: the new visibility gap.Download report
A shopper on a sofa at home, looking something up on her phone in the evening light.

Erlin for Ecommerce

Get your products recommended when shoppers ask AI

See what shoppers ask AI, where your products appear, and what to improve so more customers discover and buy from your store.

Check your AI visibilitySee how it works

Ecommerce brands winning AI search with Erlin

See all customers
Ecommerce

Getting the brand named in the questions buyers ask AI.

iRESTORE
Ecommerce

Visibility on the formula questions parents ask.

Munchkin
Ecommerce

Visibility on the mattress questions shoppers ask AI.

Nectar Sleep
Ecommerce

Getting a menswear brand recommended by AI.

Mott & Bow
Ecommerce

Getting a rug brand recommended when shoppers ask AI.

Miss Amara
Ecommerce

Getting a fashion label recommended by AI.

Hello Molly
Ecommerce

Helping a hat brand get found when shoppers ask AI.

Hampui Hats

Get discovered at every stage of the buying journey

Understand what shoppers ask AI about your products, see whether you’re recommended, and find opportunities to appear more often, from early research to the final decision.

Prompt discovery7 new
Suggested for youYour own
PromptIntentVolStage
  • why is my skin so dry in winter720Fit
  • best moisturizer for dry, sensitive skin880Compare
  • how to repair a damaged skin barrier390Solution
  • is a ceramide cream worth it90Purchase
  • ceramide or hyaluronic acid for dry skin260Compare
  • what to use after a chemical peel60Key event
  • fragrance-free moisturizer under $30170Purchase
  • moisturizer safe to use with retinol210Solution
  • skincare for eczema-prone skin480Fit
  • best night cream for over 40s320Compare

Track your products across AI search

See how your visibility changes across platforms, competitors, and the markets you sell in.

See which platforms recommend you

Track how often your products appear across supported AI platforms and where you’re gaining or losing visibility.

Product visibility
PlatformsCompetitorsMarkets
Hydrating Cream · 24 questions
PlatformRecommends you30d
  • ChatGPT58%+9
  • Google AI Mode46%+4
  • Gemini38%+2
  • Perplexity21%−7
  • Copilot17%0
  • Claude13%−3
Gaining on ChatGPTNow recommended for “best moisturizer for dry, sensitive skin”.
Losing on PerplexityRival A replaced you on 3 questions this month.

Compare your visibility with competitors

See which brands get recommended for the same questions and how your share of voice changes over time.

Product visibility
PlatformsCompetitorsMarkets
Moisturizers for sensitive skin · 24 questions
BrandShare of voice30d
  • 1Rival A31%+2
  • 2Your brand22%+5
  • 3Rival B18%−3
  • 4Rival C12%−1
  • 5Rival D9%0
Share of voice · 8 weeksYouRival A
The gap to Rival A closed from 17 points to 9.

Track performance in each market

Follow customer questions in the countries you sell to. Review previous answers to understand what changed and when.

Product visibility
PlatformsCompetitorsMarkets
Hydrating Cream · 24 questions · 5 markets
MarketVisibility30dNamed most
  • UKUnited Kingdom41%+4Your brand
  • AUAustralia33%+8Rival B
  • USUnited States27%−6Rival B
  • DEGermany19%+1Rival A
  • FRFrance12%0Rival C
Previous answers · United States · ChatGPT
  • 26 SepRival B, Rival A and Rival C for a reactive barrier…Dropped
  • 19 SepYour Hydrating Cream, then Rival B for a lighter feel…You’re in
  • 12 SepYour Hydrating Cream is the one most often recommended…You’re in
  • 5 SepYour Hydrating Cream or Rival B, depending on budget…You’re in

Know what to improve, and get it done

Erlin finds opportunities you can act on and prioritizes them by effort and impact, so your team knows where to focus.

Content you can create or update

Find product pages, collection pages, and guides that could better answer the questions shoppers are asking AI.

ChatGPT

which moisturiser is best for sensitive skin

For sensitive skin, two come up again and again: Rival A for its short ingredient list, and Rival B if you want something lighter for daytime.

Is your brand listed?
Opportunity
New ContentPriority 85

“Which moisturiser is best for sensitive skin?”

Your AI visibility50% to 25%
Why it matters

AI doesn’t mention your brand for this question because no page on your site answers it.

No page answers this
Recommended action

Create a comparison page for sensitive-skin moisturisers

Closest page: /collections/moisturisersTechnicalAbout 2 days
Named instead of you
Rival ARival BRival CNamed in 41 answers this month

Create the content shoppers need to choose your products

Help customers understand your products, compare their options, and make a purchase with confidence.

Product pages

Explain what each product does, who it’s for, and the details shoppers want to know before buying.

Collection pages

Help shoppers explore your range, understand the differences, and find the right product for their needs.

Buying guides, articles, and FAQs

Answer the questions shoppers ask while researching a problem, comparing products, and deciding what to buy.

Research, write, and improve content with your products in mind

Turn insights from Opportunities into new content or updates to existing pages. Review the research, shape the outline, and edit the draft before publishing.

Explore AI Content

01Create new content

Build on research

Understand what shoppers ask, what competing content covers, and what your page needs to answer.

Research Brief
1Research2Review3Write
18top-ranking pages12questions people ask7gaps competitors miss
Keyword to rank for
  • best moisturizer for sensitive skinMatches intent12K · KD 38
  • fragrance-free moisturizerMatches intent6.4K · KD 24
  • moisturizer for eczemaOther intent3.9K · KD 51
Pages to learn from4 of 5 on · + Add URL
  • #1The 12 Best Moisturizers for Sensitive Skinbyrdie.com
  • #2Moisturizers for Sensitive Skin: What to Look Forhealthline.com
  • #3Best Moisturizers, Tested by Dermatologistsallure.com
  • #4Sensitive Skin Moisturizer Guidedermstore.com
  • #5Rival A Hydrating CreamCompetitor product page
People also askCan I use it with retinol?Is fragrance-free better?What do dermatologists use?
Deep analysisBuild brief

Review the outline before writing begins

Research Brief
Outline · drag to reorder
  1. 1The short answer: what sensitive skin needs
  2. 2Our picks, compared by skin type
  3. 3Using a moisturiser with retinolFills a gap
  4. 4Questions shoppers ask
Approve and writeChange direction

Get feedback on your draft

Article View
e
SuggestionThe intro takes three sentences to answer.
MK
Make it direct, with our product details.
Revised by Erlin

The best moisturiser for sensitive skin is fragrance-free, with few ingredients. Our Hydrating Cream has six, for $28.

KeepUndo

02Improve existing pages

Improve the pages you already have

See what to add, clarify, or change on existing pages. Accept the suggested edits you want and leave the rest unchanged.

yourbrand.com/products/hydrating-cream

Hydrating Cream

Our most loved cream, now better than ever. A fragrance-free moisturizer for sensitive and reactive skin, made with ceramides and five other ingredients.

Can I use it with retinol?

Yes. Apply it after retinol to reduce dryness, and start with every other night.

Add relevant internal links

Article View

Already using a retinol? See how to use it with retinol before you start.

Recommended page
  • /products/barrier-balmProduct · Best match
  • /blogs/retinol-and-moisturiser-guideGuide
Insert link

Fix SEO and AEO issues

Article View
  • SEONo meta descriptionAdd one naming the product and skin typeFix
  • AEOThe answer arrives in paragraph 3Move the short answer to the first lineFix
  • AEOMissing: “Is it safe with retinol?”Add it to the FAQ with a one-line answerFix

Content that sounds like you, without repeating yourself

Brand Memory brings your feedback, voice, and product knowledge into every draft, so your team spends less time explaining your brand.

Explore Brand Memory

Erlin learns from your feedback

Save corrections and preferences in Brand Memory so future drafts reflect what you’ve already taught Erlin.

Brand Memory12 learned
Learned from your feedback
  • Say “fragrance-free”, never “unscented”.MK’s feedback on “The best moisturizers for sensitive skin” · Just nowUsed in every draft from now on
  • Give the price when naming a product.JL’s edit on “Retinol and moisturizer guide” · 2 days ago
  • Don’t promise results in a set number of weeks.MK’s feedback on “Barrier Balm” · Last week
  • Mention dermatologist testing once, not in every section.SR’s feedback on “Winter routine” · Last week
  • Use “you”, not “users” or “customers”.JL’s edit on “Fragrance-free guide” · 2 weeks ago

Keep your brand’s voice consistent

Use your tone, preferred words, and writing guidelines across product pages, collections, and articles.

Brand MemoryVoice
Your brand’s voiceTone
  • WarmClinical
  • PlainTechnical
  • CalmUrgent
Wordsfragrance-freeceramidesgentlereactive skinmiracleunscentedanti-agingGuidelines
  • Short sentences. One idea each.
  • Say who a product suits, not that it’s the best.
  • Cite a dermatologist or study for every claim.

Write with your products in mind

Bring product details into the writing so shoppers understand what you offer, how products differ, and who they’re for.

Brand MemoryProducts
Your products
  • Hydrating Cream$28
    • 6 ingredients, with ceramides
    • Fragrance-free
    • Day and night
    For: Dry and sensitive skin
  • Barrier Balm$34
    • For use after retinol
    • Fragrance-free
    • Night
    For: Reactive, easily irritated skin
Synced from your site · 14 products, 3 collections

See which AI platforms bring shoppers and sales

Understand which AI referrals lead to purchases, which products generate revenue, and where AI sends shoppers instead of your store.

See revenue by AI platform

Track identifiable AI referrals and the orders and revenue attributed to each platform.

AI revenue
By engineBy productWhere AI links
AI revenue$48.2K+31%
Orders612+27%
Avg order$79
  • ChatGPT$24.6K312 orders
  • Perplexity$10.9K139 orders
  • Gemini$6.1K78 orders
  • Claude$3.8K48 orders
  • Copilot$2.8K35 orders
AI revenue per day

Find the products driving sales

See which products customers buy after arriving from AI search and how those sales change over time.

AI revenue
By engineBy productWhere AI links
AI revenue$48.2K+31%
Orders612+27%
Avg order$79
ProductRevenuevs lastOrders
  • Hydrating facial cream$14.6K+38%186
  • Resolute facial concentrate$11.9K+24%97
  • Concentrate body balm$8.3K+41%121
  • Amazing face cleanser$5.2K+12%104
  • Night renewal serum$4.1KNew52

See when other retailers get the link

Find answers that recommend your products but link to a marketplace or another retailer. Identify opportunities to get your own store included.

AI revenue
By engineBy productWhere AI links
When AI recommends your products, the link goes to
  • amazon.com41%
  • sephora.com18%
  • yourbrand.com16%
  • lookfantastic.com14%
  • boots.com11%

On 23 prompts AI recommends your product but links shoppers to Amazon. Your product page is not cited in those answers.

Win the click back
  • Add price, sizes and stock to 9 product pages AI skipsUpdate Content
  • Get your store cited in the lookfantastic.com roundupGet Citation
  • Answer “where to buy” on the hydrating cream pageUpdate Content

Built to work with your store

Use your analytics and search data to understand performance, publish to WordPress or Webflow, and keep your team informed through Slack. Shopify, Wix and Squarespace publishing are coming soon.

  • Google Analytics
  • Google Search Console
  • Slack
  • WordPress
  • Webflow
  • Shopify (coming soon)
  • Wix (coming soon)
  • Squarespace (coming soon)

Frequently asked questions

What does Erlin do for ecommerce brands?

Erlin helps you track how your products appear in AI search, find opportunities to improve their visibility, create or update content, and measure sales from identifiable AI referrals.

Can I track individual products as well as my brand?

Yes. Track questions related to individual products and see how AI describes them, whether it recommends them, and which competitors appear alongside them.

How does Erlin know which questions to track?

Erlin uses your product catalog to identify relevant questions about your products and category. Review the suggestions and choose which questions to track, from early research to purchase decisions.

Can I prioritize my best-selling products?

Yes. View products ranked by revenue so you can start with the ones that matter most to your business.

Can Erlin improve existing product and collection pages?

Yes. Erlin suggests changes based on the questions your content needs to answer. Review and edit those suggestions before publishing.

Can Erlin create new ecommerce content?

Yes. Create product pages, collection pages, buying guides, articles, and FAQs using insights from Opportunities, research, and your brand knowledge.

Can I see when AI links to Amazon or another retailer?

Yes. Erlin shows when the answers it tracks recommend your products but link to a marketplace or another retailer instead of your store.

How do I measure sales from AI search?

Connect your analytics to see identifiable AI referrals and the orders and revenue attributed to those visits. Visits without a detectable referral cannot automatically be counted as AI-driven sales.

Does Erlin work with Shopify?

Shopify publishing is coming soon. Today Erlin publishes to WordPress and Webflow, and your team can review and edit every draft before it goes live.

Does Erlin publish content without my approval?

No. Your team can review and edit the content before choosing to publish it.

How much does Erlin cost?

Book a demo and we’ll walk you through plans and what fits your store.

Help more shoppers discover your products through AI

Book a demo to see which products AI recommends in your category, where yours are missing, and what to work on next.

Book a demo (opens in a new tab)
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