B2B services
Building visibility on the questions B2B buyers ask.
Erlin for B2B Services
Get discovered by more buyers. Turn more inquiries into clients
One connected suite to grow your visibility in AI search, create content, qualify inquiries, and manage opportunities in your CRM, from the first question to the final decision.
B2B companies winning AI search with Erlin
See all customersSaaS
A content engine aimed at searches that end in a demo.
Logistics
Organic visibility across UAE delivery searches.
SaaS
Pages that answer the question buyers arrived with.
Law firm
Getting the firm recommended when people ask AI.
SaaS
Citations that give AI a reason to recommend it.
Fintech
Keeping every page current, so it keeps earning.
Bring discovery, conversations, and sales together
Help potential clients find your business, get the answers they need, and move forward with your team.
Get found by the right buyers
See what buyers ask AI and improve your presence with relevant content and prioritized opportunities.
ChatGPT
employer-side employment lawyer for a 120-person company in california
Three firms come up most for employers: Rival A, your firm, and Rival B. Your firm handles PAGA and class claims.
Your firm is listedTurn interest into qualified inquiries
Answer questions on your website and follow up across email and chat, qualifying inquiries around your business goals.
Jordan EllisClient intake · Replies instantlyServices
We’ve had a PAGA notice. Do you take cases like this?
Read your services pageYes, PAGA defense is one of our core practices. How many employees do you have in California?
About 120, across two sites.
Graded: qualified · 120 staff, PAGA noticeThank you. A partner can review it on a first call. Do either of these work?
Thursday, 11 amFriday, 2 pm
Keep opportunities moving in your CRM
Bring lead details, conversations, and next steps together, so your team knows who to follow up with and where each deal stands.
Pipeline12 open
- Ava MitchellPAGA notice, 120 staffMeetingPartner call, Thu 11 am
- Marcus DoyleWage and hour auditProposalSend engagement letter · 3 days overdue
- Priya RaghavanHandbook review, two statesQualifiedBook a first call
- Renata AlvesMisclassification reviewWonMatter opened
- Daniel OkaforClass claim, 300 staffNew inquiryAwaiting details
Help buyers discover and choose your business
Understand how buyers research your services, where competitors appear, and what you can do to get considered more often.
Explore AI VisibilityPrompt trackingLast 30 days
Prompt
Who should a California employer call about a PAGA claim?
Tracking Your brand3 mentions60% visibility512.1% SoV1California, US
Prompt visibility by AI search engine
AI search engines
- ChatGPT100%
- Claude100%
- Gemini50%
- Perplexity0%
- Copilot0%
- Google AI Mode0%
Leaderboard
- 1Rival A480%
- 2Your firmYou360%
- 3Rival B360%
- 4Rival C120%
- 5Rival D120%
Answer historySeenRivals
- 26 AugEmployer-side firms that handle PAGA include Rival A and your firm…Yes3
- 26 AugStart with a firm that defends employers, not employees. Rival A…No4
- 25 AugFor a PAGA notice, respond within 33 days. Firms such as your firm…Yes3
- 25 Aughrdive.com lists Rival A and Rival B among employer-side firms…No5
- 24 AugYour firm and Rival B both offer a fixed-fee first review…Yes2
- 24 AugPAGA claims can be costly. Employers often consult firms like…No6
- 23 AugLook for class action experience and a California bar presence…Yes3
Turn more interest into conversations worth having
Give buyers useful answers while they’re interested, and help your team spend more time with potential clients who fit.
Explore Lead Qualification · BetaAnswer questions with your website chatbot
Help visitors understand your services, approach, and pricing. Collect their details and guide them toward an inquiry or consultation.
yourfirm.com/paga-defense
Jordan EllisClient intake · Replies instantlyServices
We’ve had a PAGA notice. Do you take cases like this?
Read your services pageYes, PAGA defense is one of our core practices. How many employees do you have in California?
About 120, across two sites.
Graded: qualified · 120 staff, PAGA noticeThank you. A partner can review it on a first call. Do either of these work?
Ask us anything…
Follow up with Lead Qualification
Continue conversations across email and chat. Ask relevant questions, gather requirements, and qualify inquiries against your business goals.
Inbox
Your PAGA notice: what we need before Thursday
Ava Mitchell · HR Director · 3 messagesJordan Ellis · Client intake
Thanks for your time earlier. So the partner can prepare, could you send the notice and tell us when it was served, and whether you’ve had a payroll audit in the last three years?
Ava Mitchell
Read the attachmentGraded: qualified · response due 5 OctoberServed on 2 September. No audit yet. Notice attached.
PAGA-notice.pdfJordan Ellis · Client intake
That’s everything we need. The partner will walk you through the options on Thursday at 11 am.
Give sales the context in your CRM
Keep contact details, qualification reasons, documents, and conversations in one record, ready for your team to take over.
LeadQualified
Ava MitchellHR Director · 120 employees · California
Service neededPAGA claim defense
Notice served2 September · response due 5 October
SourceWebsite chat, after an AI answer
Next stepPartner call, Thursday 11 am
Documents- PAGA-notice.pdf
- Employee-handbook-2025.pdf
Why it qualifies
- Employer, not an employee
- Over 50 staff in California
- A live notice with a deadline
- Decision maker on the thread
- Website chatAsked if you take PAGA cases
- EmailSent the notice, no audit yet
Keep every opportunity moving, from inquiry to client
Erlin’s CRM brings your leads and sales pipeline together, so your team can follow up with context and see what needs attention.
Explore AI CRM & Analytics · BetaPipeline$437,000 open
All dealsMineNeeds attention
New inquiry32 more in New inquiry
Daniel Okafor1 hr
Class claim, 300 staff
Asked ChatGPT$60,000$60,0001 hrRosa Iglesias3 hr
Contractor misclassification
Website chat$18,000$18,0003 hrJHJordan Hale5 hr
Asked about a retainer
Website form$24,000$24,0005 hrQualified21 more in Qualified
Priya Raghavan28 min
Handbook review, two states
Email$9,500$9,50028 minNONina Okoro2 hr
Wage and hour question
Asked ChatGPT$12,000$12,0002 hr
Start with the details already captured
Lead records fill in as conversations happen, reducing the time your team spends typing notes and updating contact information.
See where every deal stands
Track opportunities from new inquiry to qualified lead, meeting, proposal, and won. Know the next step and spot deals that need attention.
Keep your existing CRM if you prefer
Manage opportunities in Erlin or connect the CRM your team already uses, such as HubSpot or Zoho CRM, and send leads there with their source, qualification details, and conversation.
See what brings inquiries, and what turns into business
Connect your visibility and lead performance with sales outcomes, so you can focus your effort on what’s working.
Understand your AI visibility
See whether your business appears more often for the questions and services you’re tracking.
Visibility
Your visibility · 12 weeks
40%+22 points
- PAGA defense46%+8
- Wage and hour31%+5
- Misclassification24%+3
- Handbook review18%+1
Find the sources bringing qualified leads
Compare inquiry volume and qualification by source, including identifiable AI referrals.
Lead sources
Inquiries by source · 30 days
SourceInQual.Rate
- Asked ChatGPT181161%
- Website chat421740%
- Referral9667%
- Google Ads31723%
- Website form24417%
Follow opportunities through to a sale
Use your CRM pipeline and recorded outcomes to understand which sources bring deals that progress and close.
Outcomes
Won this quarter, by source
$495,50014 matters
- Asked ChatGPT4$186,000
- Referral3$142,000
- Website chat5$121,500
- Google Ads2$46,000
One understanding of your business, across the suite
Brand Memory gives Erlin your service knowledge, voice, and business guidance, helping your content and conversations stay consistent.
Explore Brand MemoryExplain your services clearly
Bring your expertise, positioning, and service details into the content you publish and the answers buyers receive.
Brand MemoryProduct
Your services
What it does
Who it’s forEmployers of 50 to 500HR and people teamsFounders and COOsWhere it fitsEmployer-side employment law for California companies: PAGA and class claims, wage and hour, handbooks and advice.
- vs large firmsPartner-led from the first call, fixed-fee first review
- vs outsourced HRLitigation experience when a claim is filed
- vs Rival ACalifornia only, so every answer is local law
Build on your feedback
Save corrections and preferences so future content reflects what you’ve already taught Erlin.
Brand Memory12 learned
Learned from your feedback
- Say “employer-side”, never “management-side”.Partner’s feedback on “PAGA claim defense” · Just nowUsed in every draft from now on
- Give the 33-day deadline whenever PAGA comes up.JL’s edit on a chat transcript · 2 days ago
- Never estimate a settlement in writing.Partner’s feedback on “Wage and hour audits” · Last week
- Mention the fixed-fee review once, near the top.SR’s feedback on “Handbook review” · Last week
- Write for HR directors, not for lawyers.JL’s edit on “Misclassification” · 2 weeks ago
Keep your team in control
Set qualification rules, approved claims, and boundaries. Decide when a conversation needs a person.
Brand MemoryGuidance
Your boundariesApproved claims
- Partner-led from the first call
- Fixed fee for the first review
- Employers only, never employees
- A claim has already been filed
- The deadline is under 7 days
- They ask for a partner
Work with the tools your team already uses
Connect your website, inboxes, calendars, and CRM. Publish content, book meetings, and keep your team informed without moving everything to a new system.
- WordPress
- Webflow
- Gmail
- Outlook
- Calendly
- Google Calendar
- HubSpot
- Zoho CRM
- Slack
- Zapier
Frequently asked questions
What does Erlin bring together for a B2B business?
Erlin combines AI visibility tracking, opportunities and actions, content creation, a website chatbot, lead qualification, and CRM with analytics. Together, they help buyers discover your business and help your team turn inquiries into clients.
How does Erlin help potential clients find us?
Erlin shows what buyers ask AI, which businesses get recommended, and where your brand appears. It identifies opportunities to improve your content and presence, then helps your team create or update the relevant pages.
How does Erlin turn website visitors into leads?
The website chatbot answers questions using your business information, collects inquiry details, and helps suitable visitors book a consultation. Qualification rules help it understand which inquiries fit your business.
Can Erlin follow up after someone leaves the website?
Erlin can continue conversations through connected channels such as email, answer follow-up questions, and collect the information needed to move an inquiry forward.
Does Erlin include a CRM?
Yes. Erlin’s CRM brings lead records, conversations, qualification details, and deal stages together. AI CRM & Analytics is currently in beta.
Do we have to replace our existing CRM?
No. You can manage leads in Erlin or connect the CRM your team already uses, such as HubSpot or Zoho CRM.
Can we choose what makes a qualified inquiry?
Yes. Set criteria around services needed, industry, location, project size, budget, timeline, or other information that matters to your business.
Can our team review content and take over conversations?
Yes. Your team can review and edit content before publishing, set guardrails for conversations, and step in when needed.
From getting discovered to winning the client
Bring AI visibility, content, lead qualification, and CRM together to help your business generate and manage more relevant opportunities.
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