Ecommerce
Getting the brand named in the questions buyers ask AI.
AI Visibility
Be found when customers research with AI
Get discovered when your customers use AI to research, compare and decide.
- ChatGPT
- Claude
- Google AI Mode
- Copilot
ChatGPT
i'm looking for running shoes, i go for hikes and regular walks. what would you recommend?
For what you described, I would not buy a pure road-running shoe. You want a road-to-trail shoe.
My shortlist
HOKA Challenger 8
$145
hoka.com
Brooks Cascadia 20
$160
brooksrunning.com
Saucony Ride TR2
$145
saucony.com
- Widest toe box: HOKA Challenger 8
- Most grip on wet rock: Brooks Cascadia 20
1. HOKA Challenger 8, best for your mix
2. Brooks Cascadia 20
3. Saucony Ride TR2
Ask anything
Brands growing their AI visibility with Erlin
See all customersSaaS
A content engine aimed at searches that end in a demo.
Law firm
Getting the firm recommended when people ask AI.
Ecommerce
Visibility on the formula questions parents ask.
SaaS
Pages that answer the question buyers arrived with.
Logistics
Organic visibility across UAE delivery searches.
Ecommerce
Visibility on the mattress questions shoppers ask AI.
SaaS
Citations that give AI a reason to recommend it.
Fintech
Keeping every page current, so it keeps earning.
Ecommerce
Getting a menswear brand recommended by AI.
Ecommerce
Getting a rug brand recommended when shoppers ask AI.
B2B services
Building visibility on the questions B2B buyers ask.
Ecommerce
Helping a hat brand get found when shoppers ask AI.
Fintech
SafegoldAnswering how buyers research digital gold.
Ecommerce
Hello MollyGetting a fashion label recommended by AI.
See what customers are asking and which brands AI recommends
Erlin shows you the questions people ask, which competitors appear in the answers, and the sources helping those brands get found.
Find the questions customers ask
Erlin recommends the questions customers in your industry ask AI, from its proprietary data and your business context.
ChatGPT
best crm for a small business on a budget
- Bigin by Zoho$7/userSmall teams, simple salesBest budget
- HubSpot CRMFreeCRM, marketing and salesBest free
- Freshsales~$9/userSales, email and phoneGood value
Ask anything
Track your competitors
See how your brand ranks against competitors in AI answers.
ChatGPT
best trail running shoes for wide feet
Three come up consistently for wide feet: the HOKA Challenger 8, the Brooks Cascadia 20 and the Saucony Ride TR2.
Is your brand listed?See what helps brands rank
See which sources AI refers to across your industry.
ChatGPT
is the hoka challenger 8 any good for hiking?
outdoorgearlabrunnersworldr/trailrunningswitchbacktravel+9 more
What did AI refer to?Turn AI discovery into leads and revenue
More customers are discovering brands through AI. Turn that discovery into leads, customers, and revenue.
HomeYYour brand
vs last monthvs last yearSkincare, United Kingdom · September, compared with August
Revenue from AI£48.2K31%ChatGPT £21.4K of it
Orders from AI61230%£79 average order
AI visits against other visitsApr = 10019,740AI visits in September, 4.6% of all visitsAI visits tripled since April while other visits fell 5%.AI visitsOther visits
300200100
AprMayJunJulAugSep
ConversionAI3.1%Other1.9%
HomeYYour firm
vs last monthvs last yearEmployment law, California · September, compared with August
Leads from AI3827%40% of all 95 leads
Qualified from AI2124%55% met your intake rules
Lead pipelineThis month$412,000open across 95 leads, $184,000 began with AIBegan with an AI visitEvery other source
StageLeadsFrom AIValue
- New inquiry9538$118,000
- Qualified5221$164,000
- Meeting2912$92,000
- Proposal115$38,000
New inquiry to qualified55%AI 55%
Qualified to meeting56%AI 57%
Meeting to proposal38%AI 42%
HomeYYour brand
vs last monthvs last yearTeam workspace software · September, compared with August
Demos booked2426%11 from AI
Trials started8618%37 from AI
Trials started, by sourceBy month86trials in September, 37 from AIAI sign-ups quadrupled since April. Every other source grew 14%.ChatGPTPerplexity and other AIEvery other source
525861667386
AprMayJunJulAugSepEverything you need to win in AI search
Understand what customers ask, what AI recommends, and what you need to improve to get found more often.
AI visibility
Visibility, competitors, sources and conversion across the six AI engines Erlin tracks, in one view.
AI VisibilityLast 90 days
Visibility
42.5%4.5
Share of voice
18.2%1.1
Avg position
2.40.3
Sentiment
782
Citation rate
11.4%1.8
AI visibility score
42.5%
AI vs other traffic
AIOther
Platform breakdown
- ChatGPT33.3%
- Gemini18.1%
- Claude9.6%
- Perplexity7.2%
- Copilot4.4%
- Google AI Mode2.1%
Competitors
- Northline68%
- Orbit54%
- Draft47%
- Your brand31%
AI source distribution
- ChatGPT62%
- Perplexity19%
- Gemini12%
- Claude7%
AI vs other conversion
AI sources4.2%
Other channels1.8%
Customer questions
Questions customers in your industry ask AI, recommended by Erlin and scored by intent and buying stage.
Prompt discovery7 new
Suggested for youYour own
PromptIntentVolStage
- best crm for small business320Compare
- is a ceramide cream worth it90Purchase
- how to qualify leads faster170Solution
- what to look for in an ATS210Fit
- can i switch crm mid-year60Key event
- best running shoes for wide feet480Compare
- do i need a lawyer for a paga claim140Purchase
- cheapest way to answer inquiries110Solution
- hubspot vs pipedrive for 10 seats260Compare
- what is an applicant tracking system390Fit
Competitor benchmarking
Competitors318 prompts
All enginesLast 30 days
BrandRecommended in
- Northline68%3
- Orbit54%2
- Draft47%6
- Your brandYou31%4
Sources influencing answers
CitationsLast 30 days
Most citedYou are missing 3
- reddit.com412 citationsNot yet
- nytimes.com388 citationsYou appear
- youtube.com241 citationsNot yet
- techcrunch.com196 citationsYou appear
- instagram.com158 citationsNot yet
Tracked target location
Prompt tracking124 tracked
Glendale, CALast 30 daysAll engines
Prompt30 daysNow
- best employment lawyer for small business2
- who to call when an employee sues4
- cost of defending a wrongful termination
- do i need a lawyer for a paga claim3
- employment law retainer or hourly
Traffic source and conversion
AttributionLast 30 days
AI traffic
12,480
Leads
612
Conversions
74
ConversionAI4.2%Other1.8%
- ChatGPT11,25790.2%
- Claude3873.1%
- Perplexity2371.9%
- Copilot1741.4%
- Other AI4253.4%
Be the brand AI recommends™
Check your AI visibilitySee exactly where your brand is winning and losing
Find the questions your customers ask AI, track your visibility over time, and see how AI answers them and shapes your brand perception.
Products26 products · 147 prompts
Ranked by revenueJul 6 to Aug 5Export
Categories
- All26
- Serums & oils11
- Moisturisers9
- Cleansers3
- Body3
ProductRevenueCategoryAttributesPrompts
- Hydrating facial cream£18KMoisturisersceramide complexfragrance free+115
- Resolute facial concentrate£15KSerums & oilsniacinamide 10%for barrier repair+71313 prompts for this productMore promptsPromptIntentStageFanout queryVolAction
- What is the best moisturizer for dry sensitive skin?The buyer wants something that will not sting or flare a reactive barrier.Solution160Track
- What are the best European pharmacy skincare brands?The buyer is comparing imports against what they can get locally.Comparen/aTrack
- My face is flaking and nothing I use is helping.The buyer has a problem now and is looking for something that works fast.Key event240Track
- Is a ceramide cream actually worth the money?The buyer is weighing price against whether the ingredient does anything.Purchase90Tracked
- Concentrate body balm£10KBodyshea and jojobaunscented+45
- Amazing face cleanser£8KCleansersnon-strippinggel to milk+69
Your customers are asking AI what to buy. Do they find you or your competitors?
Frequently asked questions
Which AI platforms do you track?
Six AI engines: ChatGPT, Perplexity, Claude, Google AI Mode, Gemini and Copilot. Each is asked separately, because Gemini and Google AI Mode are different products that return different answers to the same question. Being first on one and absent from the other five is an ordinary week, and a single averaged score hides exactly the ones you are losing.
How often does the data refresh?
You set the schedule. Erlin rechecks your tracked questions as often as you choose, so you can watch the questions that matter most more closely. Answers change without warning, and a weekly sample cannot tell you whether a drop lasted a day or two weeks.
Do answers change depending on where my customers are?
Yes, and often more than anything else. The same question asked from two cities returns two different lists, so prompts are run from the locations you choose rather than from wherever our servers happen to be. The location is shown with the answers we store.
How do I know which questions to track?
You do not have to arrive knowing. Erlin recommends the questions customers in your industry ask AI, from its proprietary data and your business context, with the demand behind each one and the buying stage it sits at. You keep the ones that matter and add your own.
Can I see the actual answer, or just a score?
The whole answer, as the platform gave it, with your mentions and citations marked. A score tells you something moved; the answer tells you why.
What counts as being mentioned?
Your brand named in the body of an answer. A link to your site is counted separately as a citation, because the two behave differently: you can be recommended without being linked, and linked without being recommended.
How do you connect AI visibility to actual revenue?
Connect Google Analytics and Erlin follows identifiable AI referrals from the visit through to the leads and sales they became. Not every AI platform passes a referrer, so Erlin keeps visibility gains separate from the traffic and revenue it can actually attribute.
Does this work for ecommerce?
Yes, down to the product. Which items an AI recommends, how often, the price it quotes and the retailer it sends people to. The price it quotes is frequently not the price on your site, and that gap is usually the first thing worth fixing.
Customers are researching with AI, so make sure they find you
Sign up, add your brand, and see how AI engines answer the questions your customers ask, who they recommend, and what to work on first.
Check your AI visibility