Ecommerce
Getting the brand named in the questions buyers ask AI.
Erlin for Marketing & GTM teams
Get more revenue from your marketing
Help more buyers find you, turn inquiries into qualified opportunities, and keep deals moving in your CRM. See which sources bring customers and where your team should focus.
Brands turning AI search into customers with Erlin
See all customersSaaS
A content engine aimed at searches that end in a demo.
Law firm
Getting the firm recommended when people ask AI.
Ecommerce
Visibility on the formula questions parents ask.
SaaS
Pages that answer the question buyers arrived with.
Logistics
Organic visibility across UAE delivery searches.
Ecommerce
Visibility on the mattress questions shoppers ask AI.
SaaS
Citations that give AI a reason to recommend it.
Fintech
Keeping every page current, so it keeps earning.
Ecommerce
Getting a menswear brand recommended by AI.
Ecommerce
Getting a rug brand recommended when shoppers ask AI.
B2B services
Building visibility on the questions B2B buyers ask.
Ecommerce
Helping a hat brand get found when shoppers ask AI.
Fintech
SafegoldAnswering how buyers research digital gold.
Ecommerce
Hello MollyGetting a fashion label recommended by AI.
Turn more of your marketing into business
Bring AI visibility, content, lead qualification, and CRM together to help your team attract potential customers and follow through on their interest.
Help more buyers discover you
Find out what customers ask AI and improve your presence with useful content and prioritized opportunities.
ChatGPT
which moisturiser is best for sensitive skin
For sensitive skin, two come up again and again: Rival A for its short ingredient list, and Rival B if you want something lighter for daytime.
Is your brand listed?Get more qualified inquiries
Answer questions, follow up while buyers are interested, and qualify leads against your business goals.
Emma ClarkeSales · Replies instantlyIntegrations
Does it sync with HubSpot?
Read your integrations pageYes, both ways. New contacts and deals sync, and you choose the fields.
Great. Can we see it working?
Of course. Do either of these work for a short call?
Thursday, 11 amFriday, 2 pm
See which leads become customers
Keep sources, conversations, and deal progress in your CRM, so your team can follow opportunities through to a sale.
Pipeline12 open
- Ava MitchellPAGA notice, 120 staffMeetingPartner call, Thu 11 am
- Marcus DoyleWage and hour auditProposalSend engagement letter · 3 days overdue
- Priya RaghavanHandbook review, two statesQualifiedBook a first call
- Renata AlvesMisclassification reviewWonMatter opened
- Daniel OkaforClass claim, 300 staffNew inquiryAwaiting details
Get considered while buyers research and compare
Buyers can form an opinion before they visit your website. See whether AI recommends your business, how it describes you, and which competitors appear instead.
Explore AI VisibilityPrompt discovery7 new
Suggested for youYour own
PromptIntentVolStage
- best crm for small business320Compare
- is a ceramide cream worth it90Purchase
- how to qualify leads faster170Solution
- what to look for in an ATS210Fit
- can i switch crm mid-year60Key event
- best running shoes for wide feet480Compare
- do i need a lawyer for a paga claim140Purchase
- cheapest way to answer inquiries110Solution
- hubspot vs pipedrive for 10 seats260Compare
- what is an applicant tracking system390Fit
Prioritize the work that helps more buyers find you
Erlin finds opportunities to improve your presence in AI search and ranks them by effort and impact, so your team knows where to focus.
Explore OpportunitiesCreate or improve the right content
Find pages that leave buying questions unanswered and topics your website needs to cover.
ChatGPT
which moisturiser is best for sensitive skin
For sensitive skin, two come up again and again: Rival A for its short ingredient list, and Rival B if you want something lighter for daytime.
Is your brand listed?Opportunity
New ContentPriority 85
“Which moisturiser is best for sensitive skin?”
Your AI visibility50% to 25%Why it matters
No page answers thisAI doesn’t mention your brand for this question because no page on your site answers it.
Recommended action
Create a comparison page for sensitive-skin moisturisers
Closest page: /collections/moisturisersTechnicalAbout 2 daysNamed instead of you
Rival ARival BRival CNamed in 41 answers this month
Create content that helps buyers choose you
Turn opportunities into content that explains your value, answers buying questions, and shows where your products or services fit.
Research and write with your brand in mind
Review the research, shape the outline, and create a draft using your positioning, voice, and product details.
Research Brief
1Research2Review3Write
18top-ranking pages12questions people ask7gaps competitors miss
Keyword to rank for
- best moisturizer for sensitive skinMatches intent12K · KD 38
- fragrance-free moisturizerMatches intent6.4K · KD 24
- moisturizer for eczemaOther intent3.9K · KD 51
- #1The 12 Best Moisturizers for Sensitive Skinbyrdie.com
- #2Moisturizers for Sensitive Skin: What to Look Forhealthline.com
- #3Best Moisturizers, Tested by Dermatologistsallure.com
- #4Sensitive Skin Moisturizer Guidedermstore.com
- #5Rival A Hydrating CreamCompetitor product page
Deep analysisBuild brief
Improve the pages you already have
Update missing answers, clarify your message, and review suggested edits before deciding what to publish.
Update Content
/integrations/hubspot
Connect HubSpot in a few clicks. New contacts and deals sync both ways, and you choose which fields to map.
Answers “Does it sync both ways?”Accept 2 editsReviewAn outline you approve
Outline
Drag to reorder
- 1The short answer: which tool suits which team
- 2Pricing for a 40-person team
- 3Moving off spreadsheets
- 4Integrations: HubSpot, Slack, Google Calendar
- 5Questions buyers ask
A draft in your voice
Article ViewService page
Your expertiseYour voiceApproved claims
PAGA claim defense for California employers
A PAGA notice gives you 33 days to respond. We review the notice, your payroll records and your handbook, then tell you what it could cost and how to answer it, on a fixed fee for the first review.
What happens in the first 33 days
Questions employers ask
Questions buyers ask
- How long do I have to respond?
- What could a PAGA claim cost?
- Can we settle before it’s filed?
ScoresSEO86AEO81
Feedback in the editor
Article View
e
SuggestionThe intro takes three sentences to answer.
MK
Make it direct, with our product details.
Revised by Erlin
The best moisturiser for sensitive skin is fragrance-free, with few ingredients. Our Hydrating Cream has six, for $28.
KeepUndoPublish to your CMS
Publish
WebflowConnected
- Rival A alternatives for small teamsComparisonPublish
- HubSpot integrationProduct pagePublished
Answer the questions behind a purchase, on product and service pages, use-case pages, comparisons, guides, and FAQs.
Explore AI ContentTurn website visitors into qualified leads
Give visitors useful answers while they’re interested. Help them explain what they need and take the next step without waiting for your team to reply.
Explore AI Website ChatbotAnswer while they’re interested
Help visitors understand your products, services, pricing, and setup using information from your website, documents, and Brand Memory.
Emma ClarkeSales · Replies instantlyIntegrations
Do you integrate with HubSpot?
Read your integrations pageYes. New contacts and deals sync both ways, and you choose which fields to map. Setup takes about ten minutes.
From: Integrations · HubSpot guideIs it included in the Team plan?
It is, along with Slack and Google Calendar. Only the API is on Business.
From: PricingQualify while they browse
Ask relevant questions and qualify inquiries against your business goals, so your team can focus on inquiries that matter.
Jordan EllisClient intake · Replies instantlyServices
We’ve had a PAGA notice. Do you take cases like this?
Read your services pageYes, PAGA defense is one of our core practices. How many employees do you have in California?
About 120, across two sites.
Graded: qualified · 120 staff, PAGA noticeThank you. A partner can review it on a first call. Do either of these work?
Thursday, 11 amFriday, 2 pm
Capture inquiries. Book meetings
Collect contact details and help suitable prospects book a conversation. Guide visitors toward a trial or signup when that’s your goal.
Emma ClarkeSales · Replies instantlyPricing
A 40-person rollout is worth a short call. Do either of these work?
Thursday, 11 amFriday, 2 pm
Thursday works. Can my team try it first?
Of course. Here’s a 14-day trial for your workspace, and I’ve sent the invite for Thursday.
Booked · trial startedFollow up while the lead is still interested
Keep conversations moving across email and chat, even when your team is busy or offline.
Explore Lead Qualification · BetaRespond to new inquiries
Give buyers a timely response and answer follow-up questions, so their interest doesn’t sit waiting in an inbox.
Inbox
Your PAGA notice: what we need before Thursday
Ava Mitchell · HR Director · 3 messagesJordan Ellis · Client intake
Thanks for your time earlier. So the partner can prepare, could you send the notice and tell us when it was served, and whether you’ve had a payroll audit in the last three years?
Ava Mitchell
Read the attachmentGraded: qualified · response due 5 OctoberServed on 2 September. No audit yet. Notice attached.
PAGA-notice.pdfJordan Ellis · Client intake
That’s everything we need. The partner will walk you through the options on Thursday at 11 am.
Collect the details before the meeting
Ask about needs, requirements, budget, or timeline according to your rules. Gather relevant documents when needed.
1 of 124 in LeadsQualifiedOpen in CRM
Ava MitchellComposeOpen threadRecord details- NameAva Mitchell
- Emailava.mitchell@gmail.com
- Phone+1 415 555 0142
- CompanyNorthwind Supply
- LocationOakland, CA
- SourceWebsite chat, Google Ads
- Team size40 to start, three teams
- TimelineLive before the quarter ends
- Sent a brief without being asked twice
- Named a date, not a quarter
- Comparing against Northline
OverviewActivityEmails3Chat1Files1
GradeQualifiedFirst reply42 secondsNext stepThu 11 amWhy it qualified
- Twenty or more employees
- Based in the UK or the US
- Live within three months
- Not an agency or a reseller
- A budget holder on the thread
- Contact captured
- Brief received
- Meeting booked
- Handed to sales
- Inquiry arrived on website chat4 min
- Graded qualified against five rules4 min
- Brief received, Team-rollout-brief.pdf3 min
- Moved to email3 min
Continue without starting again
Keep the conversation and information already shared together, so buyers don’t have to repeat themselves.
yourbrand.com/pricing
Emma ClarkeSales · Replies instantlyPricing
Returning visitor · Ava Mitchell
Hi again. Did you get a chance to look at the 40-seat pricing?
Read the email thread from TuesdayYes. For 40 seats you’re past the 25-seat discount, so it’s the lower per-seat rate. I sent the breakdown on Tuesday.
Great. Can the head of ops join the demo?
Of course. I’ve added them to Thursday’s invite.
Ask us anything…
Give sales leads they can follow up on
Agree on what makes an inquiry relevant, then let Erlin apply those criteria and record the reasoning behind each decision.
Define a qualified lead for your business
Set criteria around the customers, use cases, locations, and opportunities your team wants to pursue.
Qualification rules
Trigger
A new inquiry arrives, on any channel
- Twenty or more employeesMandatory
- Based in the UK or the USMandatory
- Wants to be live within three monthsMandatory
- Not an agency or a resellerMandatory
- A budget holder is on the threadOptional
Add rule
Understand why each lead qualifies
See the buyer’s answers, requirements, and qualification results before your team gets in touch.
Lead
Ava MitchellWebsite chat · 4 min agoQualifiedAgainst your rules
- Team sizeAbout 40 people
- Use caseMoving off spreadsheets
- TimelineBefore the quarter ends
- DecisionHead of ops on the thread
- BudgetNot asked yet
Spend less time sorting inquiries
Flag spam and identify poor-fit inquiries. Set when a person should step in and what Erlin can say along the way.
Guardrails
- Approved claimsActive
- ComplianceActive
- LegalReview
- ProductsActive
- CompetitorsEscalate to a personReview
- CustomDiscounts and refunds3 active
Keep opportunities moving in your CRM
Bring lead details, conversations, and deal stages together, so your team knows what needs attention and what should happen next. Manage leads in Erlin or connect the CRM your team already uses, such as HubSpot or Zoho CRM.
Explore AI CRM & Analytics · BetaPipeline$437,000 open
All dealsMineNeeds attention
New inquiry32 more in New inquiry
Daniel Okafor1 hr
Class claim, 300 staff
Asked ChatGPT$60,000$60,0001 hrRosa Iglesias3 hr
Contractor misclassification
Website chat$18,000$18,0003 hrJHJordan Hale5 hr
Asked about a retainer
Website form$24,000$24,0005 hrQualified21 more in Qualified
Priya Raghavan28 min
Handbook review, two states
Email$9,500$9,50028 minNONina Okoro2 hr
Wage and hour question
Asked ChatGPT$12,000$12,0002 hr
Keep records up to date
Capture names, contact details, requirements, and conversations as inquiries develop, reducing manual data entry.
See where deals need attention
Track opportunities from new inquiry through qualification, meetings, proposals, and won. Spot deals that need a follow-up.
Give your team the full conversation
Review what the buyer asked, what’s already been discussed, and the agreed next step before taking over.
See which marketing sources bring customers
Compare lead quality and recorded sales outcomes by source, so your team has better information when deciding where to invest its effort. Track identifiable AI referrals alongside other sources, and review AI visibility separately to understand where your brand is being recommended.
Look beyond the number of leads
See which sources bring relevant inquiries and how qualification rates differ, rather than judging every form submission equally.
SourcesThis quarter
Lead qualityProgressWon
SourceInquiriesQualifiedRate
- ChatGPTAI441636%
- Organic search381129%
- PerplexityAI17635%
- LinkedIn15320%
- Google Ads10220%
Google Ads brought 10 inquiries and 2 qualified. ChatGPT referrals qualify at 36%, the highest of any source.
Follow progress before the sale closes
See which leads reach a meeting, move to a proposal, or need attention. Understand what’s progressing while longer deals are still open.
SourcesThis quarter
Lead qualityProgressWon
SourceQualifiedMeetingProposal
- ChatGPTAI1695
- Organic search1163
- PerplexityAI632
- LinkedIn321
- Google Ads210
9 ChatGPT leads reached a meeting this quarter. 2 proposals have had no reply in a week and need a follow-up.
Connect recorded sales to their sources
Review which opportunities close and where they came from, wherever source information is available.
SourcesThis quarter
Lead qualityProgressWon
SourceWonValueWin rate
- ChatGPTAI3$64,80019%
- Organic search2$38,40018%
- PerplexityAI1$21,60017%
- LinkedIn1$14,40033%
- Google Ads0$00%
7 deals won, $139,200 in total. Where the source is recorded, ChatGPT referrals account for $64,800.
Spend less time on the work between inquiry and sale
Let Erlin handle routine responses, qualification questions, and record updates, so your team has more time for conversations that need their expertise.
Answer recurring questions
Give buyers helpful responses grounded in your business information without asking your team to repeat the same explanations.
Gather information through conversation
Collect the details needed to assess an inquiry and prepare for the next step.
Keep the context with the lead
Bring conversations, files, qualification details, and next steps into the record so your team spends less time searching for them.
Keep your brand consistent from content to conversations
Brand Memory gives Erlin your positioning, product knowledge, and business guidance, so your team spends less time repeating instructions.
Explore Brand MemoryExplain your business clearly
Use the same product details and positioning in the content you publish and the answers buyers receive.
Brand MemoryProduct
Your services
What it does
Who it’s forEmployers of 50 to 500HR and people teamsFounders and COOsWhere it fitsEmployer-side employment law for California companies: PAGA and class claims, wage and hour, handbooks and advice.
- vs large firmsPartner-led from the first call, fixed-fee first review
- vs outsourced HRLitigation experience when a claim is filed
- vs Rival ACalifornia only, so every answer is local law
Erlin learns from your feedback
Save corrections and preferences so future content reflects what you’ve already taught Erlin.
Brand Memory12 learned
Learned from your feedback
- Say “fragrance-free”, never “unscented”.MK’s feedback on “The best moisturizers for sensitive skin” · Just nowUsed in every draft from now on
- Give the price when naming a product.JL’s edit on “Retinol and moisturizer guide” · 2 days ago
- Don’t promise results in a set number of weeks.MK’s feedback on “Barrier Balm” · Last week
- Mention dermatologist testing once, not in every section.SR’s feedback on “Winter routine” · Last week
- Use “you”, not “users” or “customers”.JL’s edit on “Fragrance-free guide” · 2 weeks ago
Keep your team in control
Set approved claims, qualification rules, and boundaries. Decide which questions and commitments need a person.
Brand MemoryGuidance
Your boundariesApproved claims
- Set up in a day for most teams
- SOC 2 Type II
- Two-way HubSpot sync
- The deal is over 100 seats
- They ask about security reviews
- They ask for a person
Work with the tools your team already uses
Connect your website, CMS, inboxes, calendars, and CRM to keep information available as buyers move from research to inquiry.
Publish your content
- WordPress
- Webflow
- Framer (coming soon)
- Shopify (coming soon)
- Contentful (coming soon)
- Ghost (coming soon)
Connect conversations and bookings
- Gmail
- Outlook
- Telegram
- Calendly
- Cal.com
- Google Calendar
Keep sales and marketing informed
- HubSpot
- Zoho CRM
- Slack
- Zapier
Frequently asked questions
How does Erlin help us get more revenue from marketing?
Erlin helps buyers discover your business, answers their questions, qualifies inquiries, and supports follow-up. Its CRM keeps opportunities and recorded outcomes together, helping your team manage the interest your marketing generates and understand which sources bring customers.
What does the suite include?
Erlin brings together AI visibility tracking, opportunities and actions, content creation, a website chatbot, lead qualification, and CRM with analytics. Brand Memory provides shared business knowledge and guidance across the suite.
Can Erlin help us get recommended in AI search?
Erlin shows what buyers ask, how your brand appears in the answers, and which competitors and sources are mentioned. It identifies opportunities to improve your content and presence, helping your team work toward greater visibility.
Does Erlin only qualify leads from AI search?
No. Erlin can qualify inquiries from connected channels such as website chat, email, forms, and supported ad sources. Your business rules determine what qualifies, regardless of where the inquiry started.
Can marketing and sales agree on the qualification criteria?
Yes. Set the questions and criteria that matter to both teams, such as use case, company size, location, budget, or timeline. Erlin records the information and reasoning behind its decisions.
Can we use different goals for different inquiries?
You can set goals such as booking a demo or meeting, collecting requirements, or guiding a prospect toward a trial or signup. Define when your team should get involved.
Does Erlin follow up outside working hours?
Yes. Erlin can respond and continue conversations across connected email and chat channels when your team is busy or offline.
Can our team take over?
Yes. Set handoff rules or step in when needed. Your team can review the conversation and collected information before responding.
Does Erlin include a CRM?
Yes. Erlin’s CRM brings lead records, qualification details, conversations, and deal stages together. AI CRM & Analytics is currently in beta.
Do we need to replace our existing CRM?
No. Manage leads in Erlin or connect the CRM your team already uses, such as HubSpot or Zoho CRM.
Can we see progress before deals close?
Yes. Use qualification results and CRM stages to see which inquiries become relevant opportunities, reach meetings, and move toward a decision. These show progress while sales outcomes are still developing.
Can Erlin show which sources bring customers?
Erlin connects recorded source information with qualification results and CRM outcomes. This helps you compare which sources bring leads that progress and close.
Does Erlin measure our complete marketing ROI?
Erlin provides lead, source, and sales information that can support an ROI assessment. A complete calculation also needs your marketing costs, margins, and an appropriate measurement period. Not every influence on a purchase can be attributed.
Can every AI-influenced sale be tracked?
No. Some buyers discover you through AI and return through another channel. Erlin tracks identifiable referrals and recorded sources, while visibility data shows how your brand appears in the answers you monitor.
Turn more of your marketing leads into customers
Help buyers find you, follow up while they’re interested, and give your team qualified opportunities to move forward in your CRM.
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