
Be the brand AI recommends™
Get found in AI search.
Turn interest into customers.
Erlin shows you what customers in your industry ask AI, tells you how to get your brand into those answers, and helps you do the work. Then it tracks the leads and sales that follow.
- ChatGPT
- Claude
- Google AI Mode
- Copilot
AI visibility built around how your customers buy
Generic AI visibility tools treat every business the same. Erlin is set up for your industry: the questions your customers ask, the content that wins them, and what counts as a real lead for you.
Help buyers find you and become customers
Understand what buyers are looking for, do the work to get discovered, and turn their interest into business.
Find out what buyers are asking
See what buyers ask AI about your products, services, and competitors, so your marketing answers what they want to know.
Find opportunities and act on them
Erlin finds where you can get recommended, then researches, creates, and improves the content that wins buyers.
Turn interest into paying customers
Answer questions, qualify inquiries, and follow up while buyers are interested. Track which leads become customers in your CRM.
Brands that trust us with their marketing
See all customersErlin finds the questions buyers ask about your category, shows where you’re named and who’s recommended instead, and turns the gaps into work that gets you cited.
Prompt discovery
Erlin recommends the questions people in your industry ask AI, from its own proprietary data, with intent, buying stage and demand for each.
Visibility and competitors
See how often you appear across AI engines, and who gets recommended instead.
- 1Newborn carrier guideHigh impactLow effortIn progressAK
- 2Get listed on babygearlab.comHigh impactMediumAccept
- 3Add sizing answers to 12 pagesMediumLow effortDoneMK
Opportunity & Action
Your quickest wins, ranked by effort and impact. Accept one, assign it, and track it through to done.
- babygearlab.comMissing41
- reddit.comCited33
- whattoexpect.comMissing18
- tinyharbor.comCited12
Citations
The sources AI draws on in your industry, and where you need to be mentioned.
Content
Research, outline, and write in your brand voice, or improve the pages you already have.
Google Analytics 4See the visits and leads you can trace to AI answers.
Visitors and inquiries get quick answers grounded in your business, the right qualifying questions, and timely follow-up. Leads land in your CRM with the source they came from.
- Ava MitchellChatGPT
- Marcus DoyleGoogle Ads
- Priya RaghavanPerplexity
- Daniel OkaforGemini
- Renata AlvesEmail
- Tom BrennanChatGPT
- Rosa LinGoogle Ads
- Asked ChatGPT for team planning toolsMon
- Chatted on the pricing pageMon
- Qualified, 5 of 5 metMon
- Demo booked, Thu 11 amTue
- Opened the follow-up emailTue
- Read the security FAQWed
- Team of 20 or more
- Budget confirmed
- Decision maker
AI CRM
Leads from your connected channels in one record, with what they want, where they came from, and the next step, captured as the conversation happens.
We have 60 staff across two states. Do you review employee handbooks?
Yes, for multi-state employers. Which states, and when do you need it done?
Illinois and Indiana, before the end of the quarter.
That fits our fixed-fee review. Shall I book you a call with a partner on Thursday?
AI Website Chatbot
Answers visitors while they’re interested, asks your qualifying questions, and offers to book a meeting.
Following up on your handbook question from last night. Would Thursday at 10 work for a call with a partner?
Booked · Thu 10 amFollow-up
Email and Telegram follow-up while the lead is still interested.
- Team of 20 or more
- Budget confirmed
- Decision maker
- Asked about pricing
Qualification rules
Decide what a good lead looks like and what should happen when one qualifies.
Analytics
See which channels and campaigns bring the leads that close.
Website chatQualify visitors while they’re on your site.
Built on everything Erlin knows about your business
Brand Memory keeps Erlin accurate and on-brand. Hey Erlin lets you ask about any of it, wherever you work.
Brand Memory
Your products, voice, customers, guardrails, compliance rules, and competitors, learned from your site and documents, so content and chat get your business right.
Hey Erlin
Ask about visibility, content, or leads in the Erlin dashboard, Slack, or Telegram, and Erlin lets you know when something changes.
- CompanyBaby carriers, wraps, and slings, sold onlineWebsite
- ServesFirst-time parents in the US and CanadaWebsite
- PositioningSoft, easy to adjust, made for newbornsBrand-guide.pdf
- ProductsCloud carrier, Breeze wrap, Nest slingWebsite
- Price range$59 to $189Shopify
- ShippingFree over $75, 3 to 5 daysWebsite
- Compared withNestling, Bramble Baby, Little OakReviews
- Pages to update first
- ChatGPT this month
- Competitor citations
- Leads this week
How are we doing on ChatGPT?
Read AI Visibility, Prompts and CompetitorsTiny Harbor was mentioned in 18.4% of ChatGPT answers to your tracked prompts this month, up 2.6 pts. You do well on newborn questions and drop out of safety and price questions, where Nestling and Bramble Baby are named instead.
Brand Memory
Your products, voice, customers, guardrails, compliance rules, and competitors, learned from your site and documents, so content and chat get your business right.
Hey Erlin
Ask about visibility, content, or leads in the Erlin dashboard, Slack, or Telegram, and Erlin lets you know when something changes.
Hear from people working with Erlin

From missing in AI answers to getting recommended by ChatGPT, with the first leads within 60 days.

A lot of agencies have meetings over the meeting & endless discussions. With Erlin I found you can just give them a good brief and they will respond intelligently and get stuff done.
Choose how you work with Erlin
Use Erlin with your team, let us manage your marketing, or bring it to your clients.
Use Erlin with your team
- Best for
- Founders
- SEO teams
- GTM teams
- Content teams
- Consultants
Your team sets priorities and reviews the work. Erlin helps get it done.
- Find opportunities to win in AI search
- Create content in your brand’s voice
- Qualify leads and track results
Let us manage your marketing
- Best for
- Growing brands
- Business owners
A dedicated strategist plans and manages your marketing. Available to select brands.
- A plan built around your business goals
- One person accountable for delivery
- Clear reporting on progress and results
Bring Erlin to your clients
- Best for
- Agencies
- PR firms
- SaaS platforms
Offer AI visibility and lead qualification through your services or software.
- Manage multiple clients in one account
- Share dashboards and branded reports
- Connect Erlin’s data to your product through the API
Frequently asked questions
What does Erlin do?
Erlin helps your business get found in AI search and turn interest into customers. It brings AI visibility, buyer research, content creation, lead qualification, follow-up, and CRM together. You can see what buyers are asking, act on opportunities to get recommended, and track which inquiries become customers.
Is Erlin a platform or a done-for-you marketing service?
Both. Your team can use the Erlin platform to manage the work, or you can apply for our done-for-you marketing service. For a select number of brands, an Erlin strategist plans the marketing, coordinates the work, and reports on progress against agreed business goals.
Does Erlin just track AI visibility, or help improve it?
Erlin does both. It shows where your brand appears in AI answers, which competitors get recommended, and which sources influence those answers. It then identifies opportunities, prioritizes them by effort and impact, and helps you act through content creation, page updates, and assigned tasks.
How does Erlin find the questions buyers ask AI?
Erlin uses its proprietary data and your business context to recommend questions relevant to your products, services, and industry. It shows the intent, buying stage, and demand behind those questions, helping you focus your AI visibility work on buyers who matter to your business.
Does Erlin help with SEO as well as AI search?
Yes. Erlin helps you create and improve content for search engines and AI answers. Connect Google Search Console and Google Analytics to review performance, find content opportunities, and identify pages that need attention. Content optimization also includes internal linking recommendations and improvements to how clearly your pages answer customer questions.
Will Erlin’s AI content sound like our brand?
Erlin uses Brand Memory to guide content with your products, brand voice, business information, and saved feedback. It researches the topic, builds an outline, and writes a draft you can edit. As you give feedback, Erlin learns your preferences for future content.
Can we review content and control what the AI website chatbot says?
Yes. You can review and edit content outlines and drafts before publishing. For the AI website chatbot, you set the business information and guardrails that guide its answers. You also define the questions it asks, what qualifies as a good inquiry, and the goal it should help visitors reach.
How does Erlin qualify leads from our website?
Erlin’s AI website chatbot answers visitors’ questions and asks relevant follow-up questions based on your qualification criteria. These can include their needs, location, company size, or budget. It captures inquiry details, flags spam, and helps suitable prospects book a meeting or reach your team.
Does Erlin follow up with leads?
Yes. Erlin supports follow-up through email and Telegram to help interested prospects continue the conversation. Lead details and conversations stay connected in the CRM, so your team can see what someone asked, what has happened, and where the inquiry stands.
Can we use Erlin with our existing tools?
Erlin connects with publishing, analytics, and communication tools, including WordPress, Webflow, Google Analytics, Google Search Console, Slack, and Telegram. You can manage leads in Erlin’s AI CRM or connect the CRM you already use, such as HubSpot or Zoho CRM. More publishing integrations are coming soon.
How can we see whether Erlin is bringing in business?
Erlin brings AI visibility reporting, website performance, and lead progress together. You can track brand mentions, identifiable AI referral traffic, qualified inquiries, and recorded sales. This helps you see which sources bring valuable customers, while keeping visibility gains separate from traffic and revenue that can be attributed.
Can our existing marketing team or agency use Erlin?
Yes. Your team or agency can use Erlin for AI visibility research, content creation, lead qualification, and reporting. They set priorities, review the work, and stay in control. Agencies can also manage multiple clients in one account, with shareable dashboards, exports, scheduled reports, and agency branding.
What happens during an Erlin demo?
We discuss your business, the customers you want to reach, and your current marketing setup. Then we show how Erlin could help with your AI visibility, content, or lead qualification goals. We’ll also explain the relevant integrations and whether the platform or managed service fits your needs.
See how Erlin fits your business
Tell us who you want to reach and where you need help. We’ll show you the relevant workflows and ways to work with Erlin.
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