Be the brand AI recommends™

Get found in AI search.
Turn interest into customers.

Erlin shows you what customers in your industry ask AI, tells you how to get your brand into those answers, and helps you do the work. Then it tracks the leads and sales that follow.

  • ChatGPT
  • Claude
  • Google AI Mode
  • Copilot

AI visibility built around how your customers buy

Generic AI visibility tools treat every business the same. Erlin is set up for your industry: the questions your customers ask, the content that wins them, and what counts as a real lead for you.

A business professional moving through a modern office setting.
B2B services

Turn inquiries into qualified sales conversations.

A professional working on a laptop in a modern architectural workspace.
SaaS

Turn buyer interest into demos, trials, and signups.

A woman shopping on her phone at home.
Ecommerce

Help shoppers find and choose your products.

Help buyers find you and become customers

Understand what buyers are looking for, do the work to get discovered, and turn their interest into business.

Find out what buyers are asking

See what buyers ask AI about your products, services, and competitors, so your marketing answers what they want to know.

Find opportunities and act on them

Erlin finds where you can get recommended, then researches, creates, and improves the content that wins buyers.

Turn interest into paying customers

Answer questions, qualify inquiries, and follow up while buyers are interested. Track which leads become customers in your CRM.

Brands that trust us with their marketing

See all customers
Ecommerce

Getting the brand named in the questions buyers ask AI.

iRESTORE
SaaS

A content engine aimed at searches that end in a demo.

Latent
Law firm

Getting the firm recommended when people ask AI.

Defend My Biz
Ecommerce

Visibility on the formula questions parents ask.

Munchkin
SaaS

Pages that answer the question buyers arrived with.

Thena.ai
Logistics

Organic visibility across UAE delivery searches.

Jeebly
Ecommerce

Visibility on the mattress questions shoppers ask AI.

Nectar Sleep
SaaS

Citations that give AI a reason to recommend it.

TrustEvals.ai
Fintech

Keeping every page current, so it keeps earning.

Jify
Ecommerce

Getting a menswear brand recommended by AI.

Mott & Bow
Ecommerce

Getting a rug brand recommended when shoppers ask AI.

Miss Amara
B2B services

Building visibility on the questions B2B buyers ask.

VCSO
Ecommerce

Helping a hat brand get found when shoppers ask AI.

Hampui Hats
Fintech

Answering how buyers research digital gold.

Safegold
Ecommerce

Getting a fashion label recommended by AI.

Hello Molly

AI Visibility

Get recommended when buyers ask AI

Explore AI Visibility

Erlin finds the questions buyers ask about your category, shows where you’re named and who’s recommended instead, and turns the gaps into work that gets you cited.

Recommended for Tiny Harbor
Best baby carrier for a newbornTrackingComparisonDecisionHigh buying intentDemand
Tiny Harbor Cloud carrier review+ TrackReviewDecisionHigh buying intentDemand
Is a wrap or a structured carrier safer?+ TrackResearchConsiderationMedium buying intentDemand
How much does a good baby carrier cost?+ TrackPricingConsiderationMedium buying intentDemand

Prompt discovery

Erlin recommends the questions people in your industry ask AI, from its own proprietary data, with intent, buying stage and demand for each.

EcommerceTiny Harbor
Share of AI answers18.4%#2 of 14 brands↑ 2.6 pts
Nestling↓ 1.222.1%
Tiny HarborYou↑ 2.618.4%
Bramble Baby↑ 1.914.7%
Little Oak↓ 0.811.2%
Across

Visibility and competitors

See how often you appear across AI engines, and who gets recommended instead.

  • 1Newborn carrier guideHigh impactLow effortIn progressAK
  • 2Get listed on babygearlab.comHigh impactMediumAccept
  • 3Add sizing answers to 12 pagesMediumLow effortDoneMK

Opportunity & Action

Your quickest wins, ranked by effort and impact. Accept one, assign it, and track it through to done.

SourceCited in
  • babygearlab.comMissing41
  • reddit.comCited33
  • whattoexpect.comMissing18
  • tinyharbor.comCited12

Citations

The sources AI draws on in your industry, and where you need to be mentioned.

How to choose a carrier for a newbornIn your voiceSEO 84AEO 76

Content

Research, outline, and write in your brand voice, or improve the pages you already have.

Google Analytics 4See the visits and leads you can trace to AI answers.

Book a demo

Lead QualificationBeta

Answer, qualify, and follow up with your leads

Explore Lead Qualification

Visitors and inquiries get quick answers grounded in your business, the right qualifying questions, and timely follow-up. Leads land in your CRM with the source they came from.

Leads38
  • Ava MitchellChatGPT
  • Marcus DoyleGoogle Ads
  • Priya RaghavanPerplexity
  • Daniel OkaforGemini
  • Renata AlvesEmail
  • Tom BrennanChatGPT
  • Rosa LinGoogle Ads

AI CRM

Leads from your connected channels in one record, with what they want, where they came from, and the next step, captured as the conversation happens.

B2B servicesCalder & Finch

We have 60 staff across two states. Do you review employee handbooks?

Yes, for multi-state employers. Which states, and when do you need it done?

Illinois and Indiana, before the end of the quarter.

That fits our fixed-fee review. Shall I book you a call with a partner on Thursday?

Qualified · added to CRM

AI Website Chatbot

Answers visitors while they’re interested, asks your qualifying questions, and offers to book a meeting.

Re: handbook review for two states9:02

Following up on your handbook question from last night. Would Thursday at 10 work for a call with a partner?

Booked · Thu 10 am

Follow-up

Email and Telegram follow-up while the lead is still interested.

A qualified lead has
  • Team of 20 or more
  • Budget confirmed
  • Decision maker
  • Asked about pricing
GoalBook a demo

Qualification rules

Decide what a good lead looks like and what should happen when one qualifies.

Qualified leads by source104
ChatGPT34Website chat28Perplexity17Google Ads15Meta Ads10

Analytics

See which channels and campaigns bring the leads that close.

Website chatQualify visitors while they’re on your site.

Book a demo

Built on everything Erlin knows about your business

Brand Memory keeps Erlin accurate and on-brand. Hey Erlin lets you ask about any of it, wherever you work.

Brand Memory

Your products, voice, customers, guardrails, compliance rules, and competitors, learned from your site and documents, so content and chat get your business right.

Hey Erlin

Ask about visibility, content, or leads in the Erlin dashboard, Slack, or Telegram, and Erlin lets you know when something changes.

Hear from people working with Erlin

John Fagerholm, Managing Partner at Defend My Biz

From missing in AI answers to getting recommended by ChatGPT, with the first leads within 60 days.

John FagerholmManaging Partner, Defend My Biz
Mark Baartse, Outsourced CMO
A lot of agencies have meetings over the meeting & endless discussions. With Erlin I found you can just give them a good brief and they will respond intelligently and get stuff done.
Mark BaartseOutsourced CMO

Choose how you work with Erlin

Use Erlin with your team, let us manage your marketing, or bring it to your clients.

Use Erlin with your team

  • Best for
  • Founders
  • SEO teams
  • GTM teams
  • Content teams
  • Consultants

Your team sets priorities and reviews the work. Erlin helps get it done.

  • Find opportunities to win in AI search
  • Create content in your brand’s voice
  • Qualify leads and track results

Let us manage your marketing

  • Best for
  • Growing brands
  • Business owners

A dedicated strategist plans and manages your marketing. Available to select brands.

  • A plan built around your business goals
  • One person accountable for delivery
  • Clear reporting on progress and results

Bring Erlin to your clients

  • Best for
  • Agencies
  • PR firms
  • SaaS platforms

Offer AI visibility and lead qualification through your services or software.

  • Manage multiple clients in one account
  • Share dashboards and branded reports
  • Connect Erlin’s data to your product through the API

Frequently asked questions

What does Erlin do?

Erlin helps your business get found in AI search and turn interest into customers. It brings AI visibility, buyer research, content creation, lead qualification, follow-up, and CRM together. You can see what buyers are asking, act on opportunities to get recommended, and track which inquiries become customers.

Is Erlin a platform or a done-for-you marketing service?

Both. Your team can use the Erlin platform to manage the work, or you can apply for our done-for-you marketing service. For a select number of brands, an Erlin strategist plans the marketing, coordinates the work, and reports on progress against agreed business goals.

Does Erlin just track AI visibility, or help improve it?

Erlin does both. It shows where your brand appears in AI answers, which competitors get recommended, and which sources influence those answers. It then identifies opportunities, prioritizes them by effort and impact, and helps you act through content creation, page updates, and assigned tasks.

How does Erlin find the questions buyers ask AI?

Erlin uses its proprietary data and your business context to recommend questions relevant to your products, services, and industry. It shows the intent, buying stage, and demand behind those questions, helping you focus your AI visibility work on buyers who matter to your business.

Does Erlin help with SEO as well as AI search?

Yes. Erlin helps you create and improve content for search engines and AI answers. Connect Google Search Console and Google Analytics to review performance, find content opportunities, and identify pages that need attention. Content optimization also includes internal linking recommendations and improvements to how clearly your pages answer customer questions.

Will Erlin’s AI content sound like our brand?

Erlin uses Brand Memory to guide content with your products, brand voice, business information, and saved feedback. It researches the topic, builds an outline, and writes a draft you can edit. As you give feedback, Erlin learns your preferences for future content.

Can we review content and control what the AI website chatbot says?

Yes. You can review and edit content outlines and drafts before publishing. For the AI website chatbot, you set the business information and guardrails that guide its answers. You also define the questions it asks, what qualifies as a good inquiry, and the goal it should help visitors reach.

How does Erlin qualify leads from our website?

Erlin’s AI website chatbot answers visitors’ questions and asks relevant follow-up questions based on your qualification criteria. These can include their needs, location, company size, or budget. It captures inquiry details, flags spam, and helps suitable prospects book a meeting or reach your team.

Does Erlin follow up with leads?

Yes. Erlin supports follow-up through email and Telegram to help interested prospects continue the conversation. Lead details and conversations stay connected in the CRM, so your team can see what someone asked, what has happened, and where the inquiry stands.

Can we use Erlin with our existing tools?

Erlin connects with publishing, analytics, and communication tools, including WordPress, Webflow, Google Analytics, Google Search Console, Slack, and Telegram. You can manage leads in Erlin’s AI CRM or connect the CRM you already use, such as HubSpot or Zoho CRM. More publishing integrations are coming soon.

How can we see whether Erlin is bringing in business?

Erlin brings AI visibility reporting, website performance, and lead progress together. You can track brand mentions, identifiable AI referral traffic, qualified inquiries, and recorded sales. This helps you see which sources bring valuable customers, while keeping visibility gains separate from traffic and revenue that can be attributed.

Can our existing marketing team or agency use Erlin?

Yes. Your team or agency can use Erlin for AI visibility research, content creation, lead qualification, and reporting. They set priorities, review the work, and stay in control. Agencies can also manage multiple clients in one account, with shareable dashboards, exports, scheduled reports, and agency branding.

What happens during an Erlin demo?

We discuss your business, the customers you want to reach, and your current marketing setup. Then we show how Erlin could help with your AI visibility, content, or lead qualification goals. We’ll also explain the relevant integrations and whether the platform or managed service fits your needs.

See how Erlin fits your business

Tell us who you want to reach and where you need help. We’ll show you the relevant workflows and ways to work with Erlin.

Book a demo (opens in a new tab)
A business owner and marketing strategist reviewing a plan together.