Ecommerce
Getting the brand named in the questions buyers ask AI.
Erlin for Content & SEO teams
Create content that gets discovered and brings in qualified leads
Find opportunities to win in AI search, create and improve content in your brand’s voice, and see which identifiable traffic sources bring qualified leads and sales.
Brands growing their search and AI visibility with Erlin
See all customersSaaS
A content engine aimed at searches that end in a demo.
Law firm
Getting the firm recommended when people ask AI.
Ecommerce
Visibility on the formula questions parents ask.
SaaS
Pages that answer the question buyers arrived with.
Logistics
Organic visibility across UAE delivery searches.
Ecommerce
Visibility on the mattress questions shoppers ask AI.
SaaS
Citations that give AI a reason to recommend it.
Fintech
Keeping every page current, so it keeps earning.
Ecommerce
Getting a menswear brand recommended by AI.
Ecommerce
Getting a rug brand recommended when shoppers ask AI.
B2B services
Building visibility on the questions B2B buyers ask.
Ecommerce
Helping a hat brand get found when shoppers ask AI.
Fintech
SafegoldAnswering how buyers research digital gold.
Ecommerce
Hello MollyGetting a fashion label recommended by AI.
Help more customers find you through your content
Give your team the research, writing tools, and visibility data to create useful content and understand whether it’s reaching potential customers.
Know where to focus
Find the questions customers need answered and the opportunities that deserve your team’s attention.
Opportunities24 open
- Rival A alternatives for small teamsNew contentTechnical90
- Best project tool for a remote teamGet citationOutreach90
- Best alternative to spreadsheets for a teamNew contentTechnical85
- Rival A vs Rival B for 40 peopleUpdate contentDIY85
- Does it sync with HubSpot?Update contentDIY80
- Is a team workspace worth it?Get citationDIY75
- How much does a team workspace cost?Update contentDIY75
Create better content with less editing
Use research, product knowledge, and saved brand guidance to write and improve content without starting from scratch.
Article View
e
SuggestionThe intro takes three sentences to answer.
MK
Make it direct, with our product details.
Revised by Erlin
The best moisturiser for sensitive skin is fragrance-free, with few ingredients. Our Hydrating Cream has six, for $28.
KeepUndoSee what brings in business
Connect identifiable traffic sources with qualified inquiries and CRM outcomes to understand what happens after the visit.
Lead sources
Inquiries by source · 30 days
SourceInQual.Rate
- Asked ChatGPT181161%
- Website chat421740%
- Referral9667%
- Google Ads31723%
- Website form24417%
See what customers ask AI and which brands it recommends
Understand where your brand appears, where competitors appear instead, and which sources AI references when answering your customers’ questions.
Explore AI VisibilityPrompt discovery7 new
Suggested for youYour own
PromptIntentVolStage
- best crm for small business320Compare
- is a ceramide cream worth it90Purchase
- how to qualify leads faster170Solution
- what to look for in an ATS210Fit
- can i switch crm mid-year60Key event
- best running shoes for wide feet480Compare
- do i need a lawyer for a paga claim140Purchase
- cheapest way to answer inquiries110Solution
- hubspot vs pipedrive for 10 seats260Compare
- what is an applicant tracking system390Fit
Prioritize the work that helps you win in AI search
Know when to update an existing page, create something new, or pursue a mention elsewhere. Compare opportunities by effort and impact, with the reasoning behind each recommendation.
Explore OpportunitiesImprove the pages you already have
Find content that leaves customer questions unanswered. See what to add, clarify, or update to make those pages more useful.
Claude
does the team workspace sync with hubspot both ways
Rival A’s HubSpot integration syncs contacts and deals both ways. For other tools, check their integration pages.
Whose page did AI use?Opportunity
Update ContentPriority 80
“Does it sync with HubSpot?”
Your AI visibility55% to 30%Why it matters
Your page misses thisYour HubSpot page doesn’t say the sync is two-way, so AI answers with Rival A’s integration page instead.
Recommended action
Update /integrations/hubspot to answer “Does it sync both ways?”
yourbrand.com/integrations/hubspotDIYAbout 1 hourNamed instead of you
Rival ARival BRival CRival A named in 22 answers this month
Turn content opportunities into completed work
Keep the research and recommended action with each task, so your team has the context to get started.
AEO OpportunitiesThis week
OpportunitiesAction CenterArchive
BoardTableAll actionsFrom OpportunitiesMine
Pending3
From Opportunities
Write a sensitive-skin comparison page
12 questionsRival A, Rival B3 sourcesMKOct 7Refresh FAQ on the cleanser page
JLOct 9Add product schema to collections
SROct 14In progress3
Reply on r/SkincareAddiction thread
AKOct 4Pitch the allure.com roundup
SROct 11Answer the barrier cream question
AKOct 8Understand why it matters
Review the customer question, the gap Erlin found, and the recommended action before deciding what to pursue.
Give the work an owner
Accept the opportunities you want to pursue, assign your team, and set deadlines around your priorities.
Track progress through to completion
See what’s pending, in progress, or ready for review. Return to your visibility data to monitor changes after the work is complete.
Win in AI search with better research and content that sounds human
Research what customers need to know, review the outline, and write with your brand’s expertise and products in mind. Create new content or improve the pages you already have: articles, guides and FAQs, comparisons and alternatives, product and service pages, and collection and category pages.
Explore AI ContentResearch driven by the content’s goals
Erlin researches competing content, what’s ranking, and the questions customers ask AI to understand what your page needs to cover.
Research Brief
Rival A alternatives for small teams · Comparison
Questions buyers ask · 12
- Is Rival A worth it for 40 people?
- What’s cheaper than Rival A?
- Can I import from spreadsheets?
- Does it sync with HubSpot?
- How long does setup take?
Competing pages · 8
- g2.comTop Rival A alternatives 2026
- capterra.comRival A alternatives, compared
- rivalb.comWhy teams switch from Rival A
An outline informed by your brand and market
Bring customer questions, research, and your brand knowledge into the outline. Review the structure and adjust the direction before writing begins.
Research Brief
Research2Review3Write
best moisturizer for sensitive skin1,800 wordsComparison
Gaps to winNo one compares by skin typeRetinol pairing is barely coveredFew cite a dermatologist
Outline · drag to reorder
- 1The short answer: what sensitive skin needsWhich moisturizer is best for sensitive skin?Dermatologist-tested range
- 2Our picks, compared by skin typeIs Rival A or Rival B better for dry skin?Hydrating Cream, Barrier Balm
- 3Fragrance-free, and why it mattersIs fragrance-free better?Fragrance-free since 2016
- 4Can you use it with retinol?Can I use it with retinol?Barrier Balm
- 5Frequently asked questions5 more questions
Approve and writeChange direction
Write in your brand’s voice, with your products in mind
Get a draft that uses your tone, positioning, and product details. Edit it yourself or ask Erlin to make changes.
Article ViewService page
Your expertiseYour voiceApproved claims
PAGA claim defense for California employers
A PAGA notice gives you 33 days to respond. We review the notice, your payroll records and your handbook, then tell you what it could cost and how to answer it, on a fixed fee for the first review.
What happens in the first 33 days
Questions employers ask
Questions buyers ask
- How long do I have to respond?
- What could a PAGA claim cost?
- Can we settle before it’s filed?
ScoresSEO86AEO81
Improve the pages you already have
Review suggested edits to existing content, including missing answers and sections to clarify. Accept the changes you want and keep what works.
yourbrand.com/integrations/hubspotUpdate Content
Questions it misses
- Does it sync both ways?
- Which fields can I map?
- Is it on the Team plan?
HubSpot integration
Connect HubSpot in a few clicks. New contacts and deals sync both ways, and you choose which fields to map.
Which fields can I map?
Contacts, companies and deals, plus any custom property.
Everything else on the page stays as it isMake every piece of content more useful and easier to discover
Get feedback on your draft, add relevant internal links, and address SEO and AEO issues before publishing. Review and make changes in the same editor.
Improve your draft with Erlin
Get feedback on your content and ask Erlin to make changes. Refine your draft through conversation, without leaving the editor.
Article View
e
SuggestionThe pricing section doesn’t say what 40 seats costs.
MK
Add the per-seat price and the discount.
Revised by Erlin
Priced per seat, with a discount from 25 seats.
KeepUndoImprove internal linking
Find relevant products, services, and articles to link to. Help readers explore more of your site with useful links throughout your content.
Internal links
Already using a retinol? See how to use it with retinol before you start.
Recommended page- /products/barrier-balmProduct · Best match
- /blogs/retinol-and-moisturiser-guideGuide
Optimize for SEO & AI answers
Find and fix SEO and AEO issues before publishing. Make your answers clearer, cover missing questions, and help your content get discovered.
SEO and AEO
PAGA claim defense for California employers
- SEOTitle doesn’t say “California”Add the state to the title and first lineFix
- AEOThe 33-day deadline is in paragraph 4Move it into the opening answerFix
- AEOMissing: “What could a PAGA claim cost?”Add it to the FAQ with a rangeFix
Content that sounds like you, without repeating yourself
Save your voice, product knowledge, and feedback in Brand Memory, so your team spends less time explaining the brand and correcting the same mistakes.
Explore Brand MemoryErlin learns from your feedback
Your corrections and preferences are saved in Brand Memory, so future drafts reflect what you’ve already taught Erlin.
Brand Memory12 learned
Learned from your feedback
- Say “employer-side”, never “management-side”.Partner’s feedback on “PAGA claim defense” · Just nowUsed in every draft from now on
- Give the 33-day deadline whenever PAGA comes up.JL’s edit on a chat transcript · 2 days ago
- Never estimate a settlement in writing.Partner’s feedback on “Wage and hour audits” · Last week
- Mention the fixed-fee review once, near the top.SR’s feedback on “Handbook review” · Last week
- Write for HR directors, not for lawyers.JL’s edit on “Misclassification” · 2 weeks ago
Keep your brand’s voice consistent
Use your tone, preferred words, and writing guidelines to create content that sounds like you across every page.
Brand MemoryVoice
Your brand’s voiceTone
- WarmClinical
- PlainTechnical
- CalmUrgent
- Short sentences. One idea each.
- Say who a product suits, not that it’s the best.
- Cite a dermatologist or study for every claim.
Write with your products in mind
Bring product details and business knowledge into the writing, so customers understand what you offer and who it’s for.
Brand MemoryProduct
Your product
What it does
Who it’s forTeams of 10 to 200Remote and hybridOps and marketingWhere it fitsOne shared workspace for teams moving off spreadsheets: projects, docs and approvals in one place.
- vs spreadsheetsPermissions, history and approvals built in
- vs Rival ASimpler setup, priced per seat, no minimum
- vs Rival BBuilt for teams under 200, not enterprises
Turn visitors into qualified leads
Help visitors get answers and take the next step. Erlin’s AI Website Chatbot and Lead Qualification collect the details your sales team needs and keep the conversation with the lead.
Explore Lead Qualification · BetaAnswer while they’re interested
The website chatbot answers questions using your business information and helps visitors book a meeting, start a trial, or make an inquiry.
yourfirm.com/paga-defense
Jordan EllisClient intake · Replies instantlyServices
We’ve had a PAGA notice. Do you take cases like this?
Read your services pageYes, PAGA defense is one of our core practices. How many employees do you have in California?
About 120, across two sites.
Graded: qualified · 120 staff, PAGA noticeThank you. A partner can review it on a first call. Do either of these work?
Ask us anything…
Qualify inquiries against your business goals
Follow up across email and chat, ask relevant questions, and filter spam so your team can focus on inquiries that matter.
1 of 124 in LeadsQualifiedOpen in CRM
Ava MitchellComposeOpen threadRecord details- NameAva Mitchell
- Emailava.mitchell@gmail.com
- Phone+1 415 555 0142
- CompanyNorthwind Supply
- LocationOakland, CA
- SourceWebsite chat, Google Ads
- Team size40 to start, three teams
- TimelineLive before the quarter ends
- Sent a brief without being asked twice
- Named a date, not a quarter
- Comparing against Northline
OverviewActivityEmails3Chat1Files1
Website chatToday, 9:42 to 9:48
We're looking at rolling this out to about 40 people this quarter.9:42Sounds like a fit. What would you want working first?9:42Getting the team off spreadsheets, before the quarter ends.9:43Checked against your qualification rulesCan you share the brief? It saves me guessing at the scope.9:44Sending it now.Team-rollout-brief.pdf240 KB9:46Graded qualified, 9:47That's a fit. I've held Thursday at 11 am and will email the invite.9:47Perfect, thanks.9:48Moved to email, 9:48
Reply as your team
Give sales leads they can follow up on
Keep contact details, requirements, qualification reasons, and conversations together in your CRM, ready for your team to take over.
LeadQualified
Ava MitchellHR Director · 120 employees · California
Service neededPAGA claim defense
Notice served2 September · response due 5 October
SourceWebsite chat, after an AI answer
Next stepPartner call, Thursday 11 am
Documents- PAGA-notice.pdf
- Employee-handbook-2025.pdf
Why it qualifies
- Employer, not an employee
- Over 50 staff in California
- A live notice with a deadline
- Decision maker on the thread
- Website chatAsked if you take PAGA cases
- EmailSent the notice, no audit yet
See which traffic sources bring qualified leads and sales
Go beyond reporting visits. Compare identifiable sources by the inquiries they bring, which leads qualify, and which deals progress and close in your CRM.
Explore AI CRM & Analytics · BetaLeadsSearchLast 30 days
124Total leadsTotal31NewNew38QualifiedQualified9In conversationIn conversation18SpamSpam
AllQualifiedNeeds reviewNewest
- Ava MitchellQualifiedRolling out to about 40 people4 minQualified
Marcus DoyleQualifiedPricing for 200 seats12 minQualified- DWDan WhitfieldSpamPartnership inquiry19 minSpam
Priya RaghavanQualifiedMigrating from a spreadsheet28 minQualified
Tom BrennanNeeds reviewWants a reseller discount1 hrNeeds review
Renata AlvesQualifiedAsked about SSO and rollout2 hrQualified- ?No name givenSpamForm submission3 hrSpam
Daniel OkaforQualifiedReplacing a tool they outgrew4 hrQualified
Rosa IglesiasQualifiedAsked for a call next week5 hrQualified- KMKev MackieNeeds reviewStudent, writing a dissertation6 hrNeeds review
- ChatGPT441636%
- Organic search381129%
- Perplexity17635%
- LinkedIn15320%
- Direct10220%
Track identifiable AI referrals
See which visits and inquiries can be traced to AI platforms, alongside other recorded traffic sources.
Compare the quality of your leads
Understand which sources bring relevant inquiries by reviewing qualification results and the reasons behind them.
Follow opportunities through your CRM
Track leads from the first inquiry to meeting, proposal, and won. Connect recorded sales outcomes to their sources where that information is available.
Work with the tools your team already uses
Publish approved content to WordPress or Webflow, keep your team informed, and connect your existing CRM.
Publish your content
- WordPress
- Webflow
- Framer (coming soon)
- Shopify (coming soon)
- Wix (coming soon)
- Squarespace (coming soon)
- Contentful (coming soon)
- Ghost (coming soon)
Keep your team connected
- Slack
- Gmail
- Outlook
- Zapier
Manage leads and sales
- HubSpot
- Zoho CRM
- Erlin CRM
Frequently asked questions
How does Erlin help content and SEO teams?
Erlin brings together AI visibility tracking, prioritized opportunities, content creation, and lead performance. Your team can find what to improve, complete the work, and follow visibility trends alongside identifiable traffic and business outcomes.
Can Erlin help us decide what content to create next?
Yes. Erlin identifies relevant questions your website doesn’t answer, existing pages that could be improved, and sources where your brand is missing. Each opportunity includes reasoning, priority, and effort to help your team decide where to focus.
Can we improve existing content instead of publishing more articles?
Yes. Erlin suggests updates to existing pages, including missing answers, sections to clarify, and content to refine. Your team reviews the changes and decides what to keep.
How does Erlin keep content consistent with our brand?
Brand Memory holds your voice, product knowledge, writing guidance, and saved feedback. Erlin uses that context when writing, helping reduce repeated explanations and corrections.
Can we review the research, outline, and draft?
Yes. Your team can review the research, change the outline, edit the draft, and ask Erlin for revisions before publishing.
Does Erlin help with SEO as well as AI visibility?
Yes. Erlin supports content research, internal linking, and SEO and AEO improvements alongside AI visibility tracking. It works within your wider SEO process.
Can we see the AI answers behind our visibility results?
Yes. You can inspect the answers for tracked questions, see how your brand is described, and review the competitors and sources that appear.
Does getting mentioned by AI mean we’ll receive more traffic?
A mention doesn’t always lead to a visit. Erlin helps you track visibility and identifiable referrals separately, so you can understand both where your brand appears and which visits can be traced to AI platforms.
How do lead qualification and CRM help a content team?
They show what happens after someone gets in touch. Qualification identifies relevant inquiries, while CRM records preserve the source, conversation, and deal progress, giving your team more evidence of the business opportunities its work contributes to.
Can Erlin attribute every lead or sale influenced by AI?
No. Erlin can connect identifiable referrals and recorded source information with lead and sales outcomes. Some customers discover a business through AI and return through another channel, so the full influence may not be visible.
Do we need to replace our CMS or CRM?
No. Publish to WordPress or Webflow, with more CMSs coming soon. Connect your existing CRM, such as HubSpot or Zoho CRM, or manage leads in Erlin. Erlin’s AI CRM & Analytics is currently in beta.
Create content that helps customers find and choose you
Find your next opportunity, create or improve the right content, and see which identifiable sources bring qualified leads and sales.
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