Ecommerce
Getting the brand named in the questions buyers ask AI.
Erlin for Agencies
Help your clients get found in AI search and turn visitors into qualified leads
Find opportunities, create content, and qualify inquiries with Erlin. Manage multiple clients in one account and report on results with your agency’s branding.
Brands winning AI search with Erlin
See all customersSaaS
A content engine aimed at searches that end in a demo.
Law firm
Getting the firm recommended when people ask AI.
Ecommerce
Visibility on the formula questions parents ask.
SaaS
Pages that answer the question buyers arrived with.
Logistics
Organic visibility across UAE delivery searches.
Ecommerce
Visibility on the mattress questions shoppers ask AI.
SaaS
Citations that give AI a reason to recommend it.
Fintech
Keeping every page current, so it keeps earning.
Ecommerce
Getting a menswear brand recommended by AI.
Ecommerce
Getting a rug brand recommended when shoppers ask AI.
B2B services
Building visibility on the questions B2B buyers ask.
Ecommerce
Helping a hat brand get found when shoppers ask AI.
Fintech
SafegoldAnswering how buyers research digital gold.
Ecommerce
Hello MollyGetting a fashion label recommended by AI.
Show clients how your work brings in business
Help clients get discovered by potential buyers, capture their interest, and see which inquiries move toward a sale.
Get clients into the conversation
Track how clients appear in AI answers and find opportunities to get mentioned when buyers research their options.
Bring in qualified inquiries
Help website visitors get answers, explain what they need, and book a meeting with the client’s team.
Show what happens next
Track qualified leads and deal progress so your reporting covers the business coming from those visits.
Show clients where competitors get recommended
See which brands AI recommends for questions about your client’s products and services. Use the answers and cited sources to explain where the client is missing out.
Tracked questionsEmployment law firm
32 questions · 5 AI platforms · CaliforniaYou appearNot yet
1Researching a problem
- What is a PAGA claim?
- How long do I have to respond to a PAGA notice?
- Can an employee sue for unpaid overtime?
- What counts as misclassification?
- Do I need an employment handbook?
- What is a wage and hour audit?
Researching3/6Comparing3/6Deciding3/6
Know what to work on first for each client
Review opportunities by effort and potential impact. See why each one matters and choose what fits the client’s priorities. Assign owners, set deadlines, and track each opportunity through to completed work.
Opportunities42 open across 6 clients
All clientsNeeds an ownerDue this week
ClientOpportunityTypeImpactEffortOwner
- Employment law firmPitch the PAGA practice to hrdive.com’s roundupGet citationOutreachSROct 6
- Skincare brandAnswer “Is it safe with retinol?” on the collection pageUpdate contentDIYJLOct 7
- Workspace softwareCreate a “Rival A alternatives” comparison pageNew contentTechnicalMKOct 9
- Accounting practiceShare the year-end checklist in r/AccountingJoin conversationDIYAssign
- Outdoor gear storeGet listed in outdoorgearlab.com’s tent guideGet citationOutreachAssign
- Dental groupWrite “How much does Invisalign cost?”New contentTechnicalAKOct 14
- Skincare brandReply in the r/SkincareAddiction redness threadJoin conversationDIYAssign
- Employment law firmUpdate the services page for PerplexityUpdate contentDIYSROct 16
Find content to create or update
Identify customer questions the client’s content could answer. See where a new page or an update could help buyers discover them.
Find publications worth pursuing
See which publications and sources appear in AI answers. Identify relevant places where competitors get coverage and your client could too.
Find conversations worth joining
Discover Reddit and forum discussions related to the client’s products and expertise. Decide where they have something useful to contribute.
Get client content right with fewer revisions
Create content using the client’s brand voice, product details, and saved feedback. Review the research, edit the outline, and refine the draft before publishing. Create articles, comparisons, FAQs, product pages, and collection pages, and publish through WordPress or Webflow, with Shopify coming soon.
01New content
Research before you write
Explore customer questions, competing content, and relevant sources to understand what the content needs to cover.
Research Brief
1Research2Review3Write
18top-ranking pages12questions people ask7gaps competitors miss
Keyword to rank for
- best moisturizer for sensitive skinMatches intent12K · KD 38
- fragrance-free moisturizerMatches intent6.4K · KD 24
- moisturizer for eczemaOther intent3.9K · KD 51
- #1The 12 Best Moisturizers for Sensitive Skinbyrdie.com
- #2Moisturizers for Sensitive Skin: What to Look Forhealthline.com
- #3Best Moisturizers, Tested by Dermatologistsallure.com
- #4Sensitive Skin Moisturizer Guidedermstore.com
- #5Rival A Hydrating CreamCompetitor product page
Deep analysisBuild brief
Get the outline right first
Review the structure and angle before drafting. Bring the client’s products, positioning, and market knowledge into the plan.
Outline
Outline · drag to reorder
- 1The short answer: what sensitive skin needs
- 2Our picks, compared by skin type
- 3Using a moisturiser with retinolFills a gap
- 4Questions shoppers ask
Write in the client’s voice
Create drafts informed by the client’s brand and business. Brand Memory saves feedback so you don’t have to repeat the same guidance.
Brand Memory
Employment law firmVoicePlainReassuringNever alarmistSaved from the client’s feedback · 14Say “employer-side”, never “management-side”.Used in every draft for this client
02Content clients already have
Improve the content clients already have
Update existing pages, answer missing questions, and review internal links, SEO, and AI discoverability before publishing.
yourbrand.com/products/hydrating-creamUpdate Content
Hydrating Cream
Our most loved cream, now better than ever. A fragrance-free moisturizer for sensitive and reactive skin, made with ceramides and five other ingredients.
Can I use it with retinol?
Yes. Apply it after retinol to reduce dryness, and start with every other night.
Review internal links
Internal links
Already using a retinol? See how to use it with retinol before you start.
Recommended page- /products/barrier-balmProduct · Best match
- /blogs/retinol-and-moisturiser-guideGuide
Check SEO and AI discoverability
SEO and AEO
PAGA claim defense for California employers
- SEOTitle doesn’t say “California”Add the state to the title and first lineFix
- AEOThe 33-day deadline is in paragraph 4Move it into the opening answerFix
- AEOMissing: “What could a PAGA claim cost?”Add it to the FAQ with a rangeFix
Turn client traffic into qualified inquiries
Answer visitors’ questions, qualify inquiries against the client’s goals, and help interested buyers book a meeting or take the next step. Set guardrails for each client’s business, flag spam, and define when a conversation needs a person.
Answer while they’re interested
Give visitors useful answers about the client’s products and services, in a natural conversation that reflects the business.
Sam ElleryProduct advice · Replies instantlyProduct
Can I use this with a retinol serum?
Read the product page and ingredientsYes. It’s fragrance-free with ceramides, so it suits the dryness retinol can cause. Use the serum first, then the cream.
From: Hydrating Cream · IngredientsIs the 50ml enough for two months?
Used twice a day, most people find it lasts about eight weeks.
Qualify while they browse
Ask relevant questions and qualify inquiries against the client’s business goals, so their team can focus on inquiries that matter.
Jordan EllisClient intake · Replies instantlyServices
We’ve had a PAGA notice. Do you take cases like this?
Read your services pageYes, PAGA defense is one of our core practices. How many employees do you have in California?
About 120, across two sites.
Graded: qualified · 120 staff, PAGA noticeThank you. A partner can review it on a first call. Do either of these work?
Thursday, 11 amFriday, 2 pm
Capture inquiries. Book meetings
Collect contact details and help visitors book a demo, arrange a call, or move toward a trial or signup.
Emma ClarkeSales · Replies instantlyPricing
A 40-person rollout is worth a short call. Do either of these work?
Thursday, 11 amFriday, 2 pm
Thursday works. Can my team try it first?
Of course. Here’s a 14-day trial for your workspace, and I’ve sent the invite for Thursday.
Booked · trial startedSee which inquiries become customers
Keep qualification details, conversations, and deal progress together in Erlin’s CRM. See which leads move forward and give clients a clearer picture of the business coming through their website.
Give sales the context to follow up
Keep each prospect’s questions, requirements, and qualification details together, so the client’s team knows where to start.
Your agency/Employment law firm
LeadQualified
Ava MitchellHR Director · 120 employees · California
Service neededPAGA claim defense
Notice served2 September · response due 5 October
SourceWebsite chat, after an AI answer
Next stepPartner call, Thursday 11 am
Documents- PAGA-notice.pdf
- Employee-handbook-2025.pdf
Why it qualifies
- Employer, not an employee
- Over 50 staff in California
- A live notice with a deadline
- Decision maker on the thread
- Website chatAsked if you take PAGA cases
- EmailSent the notice, no audit yet
Follow opportunities through the pipeline
Track inquiries as they progress to meetings, proposals, and customers. See what needs attention and what has moved forward.
Your agency/Workspace software
Pipeline$307,900 open
All dealsMineNeeds attention
New32 more in New
Daniel Okafor1 hr
Migrating off a legacy tool
Asked ChatGPT$9,600$9,6001 hrRosa Lin3 hr
Trial for a 12-person team
Website chat$4,300$4,3003 hrJHJordan Hale5 hr
Asked about annual billing
Website form$7,200$7,2005 hrQualified32 more in Qualified
Ava Mitchell4 min
Rolling out to about 40 people
Website chat$28,800$28,8004 minPriya Raghavan28 min
Migrating from a spreadsheet
Email$12,000$12,00028 minNONina Okoro2 hr
Needs it live in six weeks
Telegram$18,000$18,0002 hr
See which sources bring qualified leads
Connect identifiable traffic sources with recorded lead and sales outcomes. Help clients understand where their inquiries come from and which ones convert.
Your agency/Accounting practice
SourcesThis quarter
Lead qualityProgressWon
SourceInquiriesQualifiedRate
- ChatGPTAI441636%
- Organic search381129%
- PerplexityAI17635%
- LinkedIn15320%
- Google Ads10220%
Google Ads brought 10 inquiries and 2 qualified. ChatGPT referrals qualify at 36%, the highest of any source.
Make client reporting less work
Share branded dashboards, schedule reports, and export results for client meetings. Show visibility trends and lead outcomes, then explain what you recommend next.
Put your agency’s branding on reports
Give clients shareable dashboards with your branding, so they can check results and share them with their own teams.
Report branding
Logo
youragency-logo.svgReplace
Brand color
#0F6E6E
Report name
Monthly AI search report
Sections
- AI visibility
- Qualified inquiries
- Pipeline
- What changed and next steps
Monthly AI search reportPrepared for Employment law firm · September
AI visibility40%+22 pts
Qualified inquiries17+5
Pipeline$437K+$96K
Visibility · 12 weeks
Shared with 3 people at Employment law firmManage more clients with less admin
Manage multiple clients from one account. Review priorities, hand out work, and check progress without maintaining separate spreadsheets for each account.
Switch between client accounts
Move between clients to review their visibility, content, opportunities, and results from one place.
Clients
Find a client
- Employment law firmB2B services+22
- Skincare brandEcommerce+9
- Workspace softwareSaaS+5
- Accounting practiceB2B services+4
- Outdoor gear storeEcommerce+6
- Dental groupLocal services−2
Keep everyone clear on the work
Assign owners and deadlines so your team knows what they’re responsible for and what needs attention.
Team
Your team · this week
- Pitch hrdive.com’s roundupIn progressSRToday
- Collection page FAQIn reviewJLTomorrow
- Rival A alternatives pageIn progressMKThu
- Invisalign cost guidePendingAKFri
- Tent guide listingUnassigned
Keep track of delivery
Review completed work and outstanding tasks before client meetings, so you can give a clear update on progress.
Delivery
Employment law firmReview on ThursdayDone since the last review · 4
- PAGA cost guide published
- Services page FAQ updated
- hrdive.com pitch sent
- Two threads answered
- Misclassification guideDue Oct 14
- shrm.org citationWaiting on reply
Built for agencies, PR firms, and SaaS platforms
Bring AI visibility and lead qualification to your clients through your services or your software.
Explore partnershipsFor SEO, content, and PR agencies
Add AI visibility research, opportunity mapping, content creation, and reporting to your services. Help clients get discovered and show how their visibility changes over time.
For full-service and growth agencies
Connect that work with website conversations, lead qualification, and CRM. Help clients capture demand and follow inquiries through to a sale.
For SaaS platforms
Offer AI visibility and lead qualification through your own software. Connect Erlin’s data to your product through the API.
Frequently asked questions
Can I manage multiple clients in Erlin?
Yes. Agencies can manage multiple clients from one account. Switch between clients to review opportunities, manage work, and check results.
Can we connect Erlin to our own product?
Yes. Partners can connect Erlin’s data to their product through the API. Email partners@erlin.ai to talk about a partnership.
Can we use our agency’s branding on reports?
Yes. Erlin supports agency branding, shareable dashboards, exports, and scheduled reports.
How does Erlin help us decide what to work on?
Erlin identifies opportunities across content, publications, and relevant conversations. It prioritizes them by effort and potential impact and shows the reasoning, so your team can choose work that fits each client’s goals.
Can Erlin help us keep content consistent with a client’s brand?
Yes. Brand Memory stores brand guidance, business information, and feedback to inform future content. Your team can edit outlines and drafts and ask Erlin to make changes before publishing.
Can we update existing client content?
Yes. You can improve existing content as well as create new pieces. Address missing questions, refine the writing, and review internal linking, SEO, and AI discoverability.
Do we need to offer lead generation services to use Erlin?
No. SEO and content agencies can use Erlin for AI visibility, opportunities, content, and reporting. Agencies offering broader services can also use its chatbot, lead qualification, and CRM capabilities.
What results can we show clients?
Depending on the products in use, you can report on AI visibility, qualified inquiries, and deal progress. Where traffic sources are identifiable and outcomes are recorded, you can also show which sources bring leads and customers.
Does Erlin guarantee recommendations in AI answers?
No. AI answers vary, and recommendations cannot be guaranteed. Erlin helps you identify relevant opportunities, take action, and track how visibility changes over time.
Help clients get found and win more business
Find the opportunities, deliver the work, and show the results. Manage AI visibility, content, and lead qualification across your client accounts with Erlin.
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