Ecommerce
Getting the brand named in the questions buyers ask AI.
Brand Memory
AI you can trust with your brand
Brand Memory teaches Erlin who you are, what you sell, how you speak, how you look, and what rules to follow. Erlin’s content, chat and follow-up all work from the same understanding of your business.
Brand MemorySearch factsAll knowledge36CategoriesBrand positioning16Products & catalog5Marketing claims3Proof & credibility4Target audience2Terms & policies6DocumentsBrand-tone-guide.docx18 factsPricing-2026.pdf9 facts71% reviewed21/33
To review12Approved21Don't use9
- Target audienceTarget audienceMarketing leads at 20 to 200 person companiesExtracted from your websiteApprove
- ProductsNew productAcme Pro, AI analytics for ecommerce brandsExtracted from your websiteApprove
- Marketing claimsPerformance claimCuts response time by 80% across every channelAI inferred, no source foundApprove
- Terms & policiesRefund window30 days, no questions askedFrom Pricing-2026.pdfApprove
- ProofCase studiesNorthwind and Latent, both mid-marketExtracted from your websiteApprove
- Brand positioningPositioningStore analytics your whole team can readFrom Brand-tone-guide.docxApprove
Brands that trust Erlin with their voice
See all customersSaaS
A content engine aimed at searches that end in a demo.
Law firm
Getting the firm recommended when people ask AI.
Ecommerce
Visibility on the formula questions parents ask.
SaaS
Pages that answer the question buyers arrived with.
Logistics
Organic visibility across UAE delivery searches.
Ecommerce
Visibility on the mattress questions shoppers ask AI.
SaaS
Citations that give AI a reason to recommend it.
Fintech
Keeping every page current, so it keeps earning.
Ecommerce
Getting a menswear brand recommended by AI.
Ecommerce
Getting a rug brand recommended when shoppers ask AI.
B2B services
Building visibility on the questions B2B buyers ask.
Ecommerce
Helping a hat brand get found when shoppers ask AI.
Fintech
SafegoldAnswering how buyers research digital gold.
Ecommerce
Hello MollyGetting a fashion label recommended by AI.
Erlin learns about your business before it starts working
AI content can sound generic, miss brand or compliance details, lose context, and drift off-brand, leaving your team stuck reviewing every output.
Understands your business
Products, services, customers, offers, competitors, and the details that make your business different.
Doesn’t sound like generic AI
Your tone, writing style, vocabulary, and design rules shape how Erlin writes and presents the work.
Knows what not to say
Claims, legal limits, compliance rules, disclaimers, and topics that should be reviewed by a person.
Turn scattered brand knowledge into context Erlin can use
Your business knowledge already exists across websites, docs, decks, brand guides, customer feedback, and people’s heads. Brand Memory brings it together so Erlin can use the right context in every piece of work.
Your business
What you do, who you serve, your positioning, offers, products and services.
BusinessUpdated 2 days agoEdit
Business12All approved
- CompanyAcme, analytics software for ecommerce brandsExtracted from your website
- ServesMarketing leads at 20 to 200 person companiesExtracted from your website
- PositioningStore analytics your whole team can readFrom Brand-tone-guide.docx
- ProductsAcme Pro, Acme Reports, Acme ConnectExtracted from your website
- OffersStarter, Growth, Enterprise. Enterprise adds SSO.From Pricing-2026.pdf
- Compared withOrbit, Tally, DraftFrom sales calls
- Not forMarketplaces and one-off projectsAdded by you
- MarketsUS and Canada, English onlyExtracted from your website
- Buying signalAsks about time to first resultFrom sales calls
- IntegrationsKlaviyo, Slack, Google AnalyticsExtracted from your website
- OnboardingConnect the store, first report the same dayFrom Brand-tone-guide.docx
- TeamMarketing is three people and a contractorAdded by you
Voice & writing
How your brand sounds, the words you use, and the writing rules your team follows.
- ToneDirect, plain
- SentencesShort
- Words to avoid12 terms
- HeadlinesSentence case
- SpellingAmerican
- PersonSecond
- Compliance and legal9 rules
- 8 more writing rules
Design
Design system
Typeface
AaInter
Color- Display30 / 1.15
- Body17 / 1.55
- Ink#17171C
- Action#0D37FD
- Paper#F5F3F1
- Navy#071829
- Success#10A95B
Customers
Customer sentiment
Sentiment214 conversations
- Positive64%
- Mixed26%
- Poor10%
They love
- Reports the whole team reads
- Setup took one afternoon
Could be better
- Wants the rules before publishing
- First results felt slow
Guardrails
Guardrails
- Approved claimsActive
- ComplianceActive
- LegalReview
- ProductsActive
- CompetitorsEscalate to a personReview
Competitors
Competitors
Tracked3 competitors
- OrbitCheaper, self-serve
- TallyEnterprise only, long setup
- DraftFree tier, fewer reports
How to talk about them
- Never name them in ads
- Compare on outcome, not on price
Brand Memory helps Erlin understand your business. Its content, chat and follow-up work from it, and you approve what it learns, so the work stays accurate, consistent, and on-brand.
Book a demoGetting your brand into Erlin is easy and flexible
Erlin learns from what you already have, so you don't need to start from scratch.
Learn from your website
Erlin scans your site and learns about your business, products, services, customers, and brand.
Upload your documents
Add PDFs, Word files, brand guides, policies, and other documents your team already uses.
Add details manually
Add rules, claims, preferences, and context that may not exist in your website or files.
Spend less time checking what AI got wrong. Let Erlin's Brand Memory do the work.
Frequently asked questions
Is Brand Memory just a style guide?
No. Style is part of it. Brand Memory can also include your business, products and services, customers, competitors, design, writing rules, and guardrails.
Can I change what Erlin remembers?
Yes. You can review and update the information and rules Erlin uses.
Does it keep learning?
Yes. Brand Memory can improve from approvals, edits, corrections, and other feedback from your team.
Can I set different rules for different types of work?
Yes. An article, a guide, an FAQ, a product or service page, or a category page can follow different rules while still staying within the same brand.
Does this work for service businesses?
Yes. Erlin can learn services, offers, pricing, processes, expertise, customers, and brand rules just as it can learn products.
What happens when our brand changes?
Update Brand Memory. Erlin works from the new information from then on.
Give Erlin the context to get your brand right
Your business, your customers, your voice, your design, and your rules in one place. And a Brand Memory that keeps learning as your team uses it.
Book a demo (opens in a new tab)