Ecommerce
Getting the brand named in the questions buyers ask AI.
AI Content
Win AI search with well-researched content that sounds human
Turn insights from Opportunities into content that answers what customers are asking AI. Research, write, and improve pages in your brand’s voice.
- ChatGPT
- Claude
- Google AI Mode
- Copilot
Article View
1,812 wordsSEO 84AEO 62
The best moisturizers for sensitive skin, compared
Choose a fragrance-free moisturizer with ceramides and few ingredients: fragrance is the most common trigger for reactive skin.1 Our Hydrating Cream has six ingredients, all listed on the jar, for $28.
Most dermatologists suggest adding one product at a time.2 If your skin reacts easily, start with the Barrier Balm at night.
Can you use it with retinol?
Yes. People on r/SkincareAddiction often pair a balm with retinol to reduce dryness.3
Our picks, compared by skin type
Brands creating content for AI search with Erlin
See all customersSaaS
A content engine aimed at searches that end in a demo.
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Citations that give AI a reason to recommend it.
Fintech
Keeping every page current, so it keeps earning.
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B2B services
Building visibility on the questions B2B buyers ask.
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SafegoldAnswering how buyers research digital gold.
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Hello MollyGetting a fashion label recommended by AI.
Create content in formats AI and your customers understand
Create content that helps customers learn, compare, and decide. From detailed guides to product pages, give them the answers they’re looking for.
Articles, guides, and FAQs
Answer customer questions with long-form articles, how-to guides, comparisons, and FAQs.
Product & service pages
Show customers what you offer, how it works, and who it’s for, with pages for ecommerce products, SaaS, and services.
Collection & category pages
Help customers explore your range, compare related products, and find the right option.
Bring your brand into every step, from research to writing
Start from what Opportunities found and research it into an article that answers what customers are asking AI. Review the outline, edit the draft, and keep every piece true to your brand.
Research driven by the content’s goals
Erlin researches what competitors cover, what’s ranking, and what customers are asking AI to understand what your content needs to achieve and cover.
Research Brief
1Research2Review3Write
18top-ranking pages12questions people ask7gaps competitors miss
Keyword to rank for
- best moisturizer for sensitive skinMatches intent12K · KD 38
- fragrance-free moisturizerMatches intent6.4K · KD 24
- moisturizer for eczemaOther intent3.9K · KD 51
- #1The 12 Best Moisturizers for Sensitive Skinbyrdie.com
- #2Moisturizers for Sensitive Skin: What to Look Forhealthline.com
- #3Best Moisturizers, Tested by Dermatologistsallure.com
- #4Sensitive Skin Moisturizer Guidedermstore.com
- #5Rival A Hydrating CreamCompetitor product page
Deep analysisBuild brief
An outline informed by your brand and market
Turn the research into an outline that connects customer questions with your brand’s expertise and products. Review the structure and adjust the direction before writing begins.
Research Brief
Research2Review3Write
best moisturizer for sensitive skin1,800 wordsComparison
Gaps to winNo one compares by skin typeRetinol pairing is barely coveredFew cite a dermatologist
Outline · drag to reorder
- 1The short answer: what sensitive skin needsWhich moisturizer is best for sensitive skin?Dermatologist-tested range
- 2Our picks, compared by skin typeIs Rival A or Rival B better for dry skin?Hydrating Cream, Barrier Balm
- 3Fragrance-free, and why it mattersIs fragrance-free better?Fragrance-free since 2016
- 4Can you use it with retinol?Can I use it with retinol?Barrier Balm
- 5Frequently asked questions5 more questions
Approve and writeChange direction
Write in your brand’s voice, with your products in mind
Get a draft that uses your tone, voice, and product details from Brand Memory. Edit the article and share feedback that’s saved for future content.
Article View
1,812 wordsSEO 84AEO 62
The best moisturizers for sensitive skin, compared
Choose a fragrance-free moisturizer with ceramides and few ingredients. Our Hydrating Cream has six, and every one is listed on the jar.
If your skin reacts easily, start with the unscented Barrier Balm at night, and add from there.
Our picks, compared by skin type
Can you use it with retinol?
Improve the pages you already have
Update Content opportunities open as suggested edits on the page itself: the answer it is missing, the question to add, the line to cut. Accept the edits you want and keep the rest.
yourbrand.com/products/hydrating-creamUpdate Content
Hydrating Cream
Our most loved cream, now better than ever. A fragrance-free moisturizer for sensitive and reactive skin, made with ceramides and five other ingredients.
Can I use it with retinol?
Yes. Apply it after retinol to reduce dryness, and start with every other night.
Make every piece of content more useful and easier to discover
Get feedback on your draft, connect readers to relevant pages, and improve your content for search engines and AI answers, all before you publish.
Article View
1,812 words
The best moisturizers for sensitive skin, compared
Edited by Erlin
The best moisturizer for sensitive skin is fragrance-free, with ceramides and as few ingredients as possible. Our Hydrating Cream has six, all listed on the jar, for $28.
Our picks, compared by skin type
Fragrance-free, and why it matters
Content that sounds like you, without repeating yourself
Brand Memory brings your feedback, voice, and product knowledge into every draft, so you spend less time explaining your brand and correcting the same things.
Explore Brand MemoryErlin learns from your feedback
Your corrections and preferences are saved in Brand Memory, so future drafts reflect what you’ve already taught Erlin.
Brand Memory12 learned
Learned from your feedback
- Say “fragrance-free”, never “unscented”.MK’s feedback on “The best moisturizers for sensitive skin” · Just nowUsed in every draft from now on
- Give the price when naming a product.JL’s edit on “Retinol and moisturizer guide” · 2 days ago
- Don’t promise results in a set number of weeks.MK’s feedback on “Barrier Balm” · Last week
- Mention dermatologist testing once, not in every section.SR’s feedback on “Winter routine” · Last week
- Use “you”, not “users” or “customers”.JL’s edit on “Fragrance-free guide” · 2 weeks ago
Keep your brand’s voice consistent
Use your tone, preferred words, and writing guidelines to create content that sounds like you across every page.
Brand MemoryVoice
Your brand’s voiceTone
- WarmClinical
- PlainTechnical
- CalmUrgent
- Short sentences. One idea each.
- Say who a product suits, not that it’s the best.
- Cite a dermatologist or study for every claim.
Write with your products in mind
Bring your product details and brand knowledge into the writing, so customers understand what you offer and who it’s for.
Brand MemoryProducts
Your products
- Hydrating Cream$28
- 6 ingredients, with ceramides
- Fragrance-free
- Day and night
- Barrier Balm$34
- For use after retinol
- Fragrance-free
- Night
Publish to the CMS you already use
Send finished articles straight to WordPress or Webflow, with more platforms coming soon, or copy and download them for anywhere else.
Publish today
- WordPress
- Webflow
Coming soon
- Framer
- Shopify
- Wix
- Squarespace
- Contentful
- Ghost
Frequently asked questions
What does AI Content do?
It researches the questions customers ask AI about your topic, shows what AI recommends today, builds a brief from that research, and writes a draft in your brand’s voice for your team to review.
Where do the topics come from?
From Opportunities. New Content and Update Content opportunities open in AI Content with the questions, competitors and sources already attached, or you can start research on any topic yourself.
Will it sound like my brand?
Drafts follow Brand Memory: your voice, the claims you can make, and the words you use and avoid. Your team edits anything before it goes live.
Does Erlin publish content automatically?
No. Nothing goes live until someone on your team clicks Publish. Erlin writes and checks the draft; you review it, edit it, and publish it to WordPress or Webflow, or copy or download it for your own CMS. More publishing targets are coming soon.
Can it improve pages I already have?
Yes. For a page that nearly answers a question, Erlin suggests edits in place: the answer it is missing, the question to add, the line to cut. You accept the ones you want.
How do I know if the content worked?
Track the questions the page targets in AI Visibility and watch whether your brand starts appearing in the answers, and which engines pick it up first.
Write the page AI recommends next
Sign up, add your brand, and see which questions AI answers without you and the content worth writing first.
Check your AI visibility