Integrations
Erlin integrations
Connect the tools you already use. Put your traffic and search data next to your AI visibility, publish to your site, follow up leads from your inbox and CRM, and ask about it all from Slack or Claude.
Works with your stack
Connect each tool once, from Settings in the Erlin app, and Erlin works from the same data everywhere.
Measure search and AI traffic
- Google Analytics 4
- Google Search Console
Publish to your site
- WordPress
- Webflow
Publishing, coming soon
- Framer
- Shopify
- Wix
- Squarespace
- Contentful
- Ghost
Qualify, follow up and book
- Gmail
- Outlook
- Telegram
- HubSpot
- Zoho CRM
- Google Sheets
- Zapier
- Google Calendar
- Calendly
- Cal.com
Run ads
- Google Ads
- Meta Ads
Alert and ask
- Slack
- Claude
What each connection unlocks
See how much of your traffic comes from AI, and whether it converts, next to the pages AI cites.
- AI vs other traffic
A chart on the AI Visibility dashboard comparing AI-driven visits with the rest of your traffic.
- AI conversions and sources
How AI visitors convert against everyone else, and which AI sources send them.
- Landing Pages, per URL
Sessions, engagement rate, pageviews and bounce rate for every page on your sitemap.
- Context for Hey Erlin
Answers to performance questions include your sessions, page segments and period-over-period changes.
Frequently asked questions
Where do I connect an integration?
In the Erlin app, under Settings > Integrations. Google Analytics and Search Console connect by signing in with Google, Slack by authorizing Erlin in your workspace, and WordPress with your site URL and credentials. The MCP server connects from Claude.
Can Erlin change anything in my Google accounts?
No. Access to Google Analytics 4 and Google Search Console is read-only, and scoped to the properties you select. Each brand in Erlin can use its own property.
Which version of Google Analytics do I need?
Google Analytics 4. Universal Analytics, the older version, is not supported. For Search Console you need a verified property for the domain you track in Erlin.
Will Erlin publish to my site without asking?
No. An article goes to your site only when you click Publish, and on WordPress you choose whether it lands as a draft or goes live. WordPress and Webflow are live today; Framer, Shopify, Wix, Squarespace, Contentful and Ghost are coming soon.
What does Claude get access to?
Your visibility checks, dashboard metrics, tracked prompts, competitors, Search Console and Analytics data, and content recommendations. The MCP server fetches what Claude asks for and does not store your data itself.
What happens if I disconnect?
Erlin stops using that connection. Disconnecting Google removes the stored credentials, and the Google data in Erlin clears until you reconnect. Disconnecting Slack stops new posts and deletes nothing from your Slack history. Disconnecting WordPress leaves your published articles where they are.
See your data in one place
Book a demo to see your AI visibility with your own traffic beside it, or get started and connect your first tool yourself.
