SEO MCP Server

Your AI visibility and SEO data in Claude

Ask Claude where your brand appears, which competitors lead, and what to improve. Get answers from your Erlin data without switching dashboards.

Read the setup guide Book a demo

Claude

Where is my brand missing from AI answers this week?

You are missing from 9 of your 24 tracked prompts.

Perplexity: missing on 6, Rival A named instead
Gemini: missing on 3, Rival B named instead
ChatGPT: named on all 24

Want me to pull the sources Perplexity cites on those six prompts, so you can see where Rival A gets its mentions?

Reply to Claude

See where you stand and what needs work

Bring AI visibility, competitor rankings, and search performance into the same conversation. Ask a follow-up when you need more detail.

Find where AI overlooks your brand

Compare mentions across ChatGPT, Perplexity, Claude, Google AI Mode, Gemini, and Copilot. See where your brand appears and where competitors are getting recommended.

Claude

Compare our mentions on ChatGPT, Gemini and Perplexity.

ChatGPT: mentioned in 46% of answers.

Gemini: mentioned in 33% of answers.

Perplexity: mentioned in 21%. Rival A is recommended in most of the rest.

From your Erlin account · sample data

See which competitors lead

Review competitor rankings and share of voice. Find the brands appearing alongside yours and decide which ones to track.

Claude

Which competitors lead on share of voice?

Over the last 30 days:

Rival A: 31%
Your brand: 22%
Rival B: 18%
Rival C: 9%, not tracked yet

From your Erlin account · sample data

Rival C appears alongside you in 14 answers. Want me to start tracking it?

Find content worth improving

Find pages losing traffic, overlapping keywords, and recommended updates. Use your search data to decide what needs attention first.

Claude

Which pages should we update first?

Three pages to start with:

/pricing: clicks down 24% this month
/guides/setup: overlaps with /guides/start on 6 keywords
/compare: add the answer to “Is it worth it?”

From your Erlin account · sample data

Run your regular reviews from one conversation

Choose a report from Claude’s slash menu. Erlin brings the relevant data together so you can review performance and decide what to do next. Requires a paid Erlin plan.

Your weekly visibility report
Review your visibility, citations, position, and share of voice alongside your leading competitors.
A closer look at competitors
Compare competitor performance and get suggestions for which brands to start tracking.
Content to work on next
Prioritize updates using traffic declines, content recommendations, and search impressions.
Your organic search performance
Review top pages, branded and non-branded clicks, and indexing issues from Search Console.

Connect Erlin to the Claude you use

Use Claude Desktop or Claude Code with your Erlin account. Follow the setup guide, then ask about your brand.

Claude Desktop

Add Erlin in Settings > Connectors, then sign in and approve the connection. No API key or terminal needed.

Connect Claude Desktop

app.erlin.ai

Connect Claude to your Erlin account

Claude is asking to read your Erlin data when you ask it a question.

ApproveCancel

Claude Code

Add Erlin from your terminal using an API key from your account. Ask about visibility and search performance as you work.

Connect Claude Code

Terminal

$ claude mcp add --transport http erlin-ai \
  https://mcp.erlin.ai/mcp \
  --header "X-API-Key: ek_live_your_key_here"claude mcp add \
  --transport http erlin-ai \
  https://mcp.erlin.ai/mcp \
  --header \
  "X-API-Key: ek_live_your_key_here"

Frequently asked questions

What is an SEO MCP server?

An SEO MCP server connects an AI assistant to SEO tools and data. Erlin uses this connection to bring your AI visibility, competitor, and search performance data into Claude, so you can ask questions in plain language.

Which apps can I connect to Erlin?

Erlin documents connections for Claude Desktop and Claude Code. In Claude Desktop, add Erlin through Connectors and sign in. For Claude Code, follow the setup guide and use an Erlin API key.

Do I need a paid Erlin plan?

You can connect with a free or paid Erlin account. The prebuilt slash-command reports require a paid plan. Available data depends on your account, and actions such as running new visibility checks use Erlin credits.

Can Claude access my Search Console and Google Analytics data?

Yes, once you connect Google Search Console or Google Analytics 4 in Erlin. Ask about clicks, queries, page traffic, and performance changes. Claude can read the stored data or request a fresh sync, which uses credits.

Can I run new checks, or only read existing reports?

You can do both. Review existing results, create tracked prompts, and run visibility checks across ChatGPT, Perplexity, Claude, Google AI Mode, Gemini, and Copilot. Reading existing data does not use credits. Creating prompts and running checks do.

Can it write or publish content for me?

Erlin’s MCP tools identify content issues and recommend improvements. They do not provide the article creation or publishing workflow available elsewhere in Erlin. Use the AI Content product for that work.

Is my data stored on the MCP server?

No. The MCP server fetches data from your Erlin account and passes it to Claude without storing it on the server itself. That does not describe how Claude stores or handles your conversations.

How current are the answers?

Answers use the data available in your Erlin account. Analytics reports show their date range. You can request a fresh Google Analytics or Search Console sync, or run new visibility checks, when you need an update.

See what Claude can tell you about your brand

Book a demo to see how your AI visibility and search data can help you decide what to work on next, or get started and connect Claude yourself.

Book a demo Get started

A business owner and marketing strategist reviewing a plan together.