What’s new in Erlin
Release notes for Erlin, one page per release. Erlin v2, the rebuilt app, shipped in October 2026; everything before it is Erlin v1.
- Brand mentions, report comparisons and guided toursBrand mentions rules, report comparisons and focus topics, revenue from organic search and AI, guided tours and goal status in the CRM.
- Erlin v2: a new app, Reports, Leads & Pipeline and open signupA rebuilt app with Reports, Lead Qualification, a CRM, Content optimization, Shopping, Webflow and open signup with a Free plan.
- Email inbox, goal agent and product opportunitiesAn email inbox for Gmail and Outlook, a goal agent for the website chat, product opportunities and an explanation of why competitors win.
- Website chat, booking links and smarter briefsA website chat that qualifies leads, booking links, file attachments, campaign tracking, catalog import and smarter briefs.
- Brand Knowledge, the Erlin tag and opportunity reviewBrand Knowledge, Writing Rules and Compliance, the Erlin tag, opportunity review, the Product Catalog and funnel-stage folders.
- Automatic syncing, product discovery for every brand and citation analysisAutomatic Google Analytics and Search Console syncing, product discovery for every kind of brand, and analysis of any citation.
- DataForSEO, saved AI platform and live traffic dataDataForSEO as a second BYOK option, a saved default AI platform, live AI traffic charts, a Revenue tab in Landing Pages and a live cost display while content generates.
- Shopping: product intelligence and prompt discoveryA Shopping page that turns your product catalog into trackable AI-search prompts, with automatic categories, intent scoring, funnel-stage folders and Excel export.
- Branded filter, custom dates and exportsA branded and non-branded prompt filter, custom date ranges, a dashboard PDF, citation CSV export and AI sessions on Landing Pages.
- Google AI platforms and bring your own keyTrack your brand in Google's AI Overview and AI Mode, and bring your own SerpApi key so those runs use your key instead of credits.
- Multilingual prompts, Search Console keywords and Brand MemoryMultilingual and keyword-based prompts, Search Console keywords and snapshots, file uploads into Brand Memory, an in-depth visibility report and in-app support replies.
- Content briefs v2 and WordPress publishingSERP review for research briefs, an AI article editor, WordPress publishing, internal linking, advanced analytics and a redesigned credit system.
- Collection fixes and notificationsNotification channel settings for each alert type, and site audit issues tracked page by page with affected URLs and fixes.
- MCP server and AI opportunitiesThe Erlin MCP server for Claude, the AI Opportunity Engine, and the Google Analytics and Search Console integrations.
- Slack, auto-execution and content generationSlack alerts and summaries, scheduled visibility scans, long-form content generation, and visibility checks across ChatGPT, Gemini and Perplexity at once.
- Trial plans and pricingTrials with Stripe checkout and onboarding credits, simpler pricing tiers, and visibility reports grouped by type.
- LLM citation analysis and crew upgradeBackground analysis of the sources AI platforms cite, with citation count, brand mention, sentiment and influence for every URL.
- CSV import and prompt managementBulk prompt import from CSV, prompts saved automatically when a scan runs, and deleting prompts, collections or snapshots.
- Prompt generation v2 and performanceRebuilt prompt generation with better industry relevance, more varied questions and geo-targeting.
- Multi-account and competitor promptsSeveral brands or websites in one Erlin account, and feature requests and voting from the dashboard.
- Citations engine and keyword intelligenceCitation tracking for the URLs AI platforms cite, plus automatic keyword clustering and funnel-stage tagging.