Brand mentions, report comparisons and guided tours

New

Brand mentions - Tell Erlin which names count as your brand and which phrases do not (for example "make sure" for a brand called Make). Erlin recounts past answers in the background and marks counted and excluded mentions in each answer.
Compare with - Choose whether a report compares with last month or the last two months. New reports compare with the month before by default.
Focus topic in reports - Set a focus topic and prompt group to add topic search, top topic pages, topic pages by AI traffic and a per-prompt table to your report.
Revenue from organic search and AI - Store reports now open with revenue from organic search and AI assistants, with matching rows in Site performance.
Brand misspelling suggestions - The report designer suggests likely misspellings of your brand from Search Console, ready to add as brand terms.
Guided tours - Short tours for Home, Opportunity & Action and Content.
Goal status in the CRM - See each lead's goal status in the list, and reopen a closed goal.

Every report widget shows where its numbers come from: Google Analytics, Search Console or Erlin.
Reports tell you when a saved setting needs a regenerate to apply.
Content optimization shows every category as Pass, Not checked or with issues, and checks structured data, canonical tags and broken links.
Content optimization has a full-screen article reader.
Landing Pages refresh automatically each month on paid plans.
ChatGPT tracking moved to a newer OpenAI model, so expect a one-time step in ChatGPT numbers.
The MCP server and API keys are included on the Standard, Pro and Enterprise plans. Other plans see a locked state with an upgrade link.
Connecting Gmail asks for fewer permissions.

Prompt search ignores upper and lower case.
Report market sections no longer come back empty for very large brands.
Small shares show as "less than 0.1%", and small sales periods show the earlier value instead of "down 100%".