Ecommerce
Getting the brand named in the questions buyers ask AI.
Opportunity & Action
Know what to improve to win in AI search
Find the content to improve, the sources where your brand is missing, and the conversations worth joining, all in one place.
- ChatGPT
- Claude
- Google AI Mode
- Copilot
AEO OpportunitiesThis week
OpportunitiesAction CenterArchive
BoardTableAll actionsFrom OpportunitiesMine
Pending3
From Opportunities
Write a sensitive-skin comparison page
12 questionsRival A, Rival B3 sourcesMKOct 7Refresh FAQ on the cleanser page
JLOct 9Add product schema to collections
SROct 14In progress3
Reply on r/SkincareAddiction thread
AKOct 4Pitch the allure.com roundup
SROct 11Answer the barrier cream question
AKOct 8Brands acting on their AI search opportunities with Erlin
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A content engine aimed at searches that end in a demo.
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SaaS
Pages that answer the question buyers arrived with.
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Organic visibility across UAE delivery searches.
Ecommerce
Visibility on the mattress questions shoppers ask AI.
SaaS
Citations that give AI a reason to recommend it.
Fintech
Keeping every page current, so it keeps earning.
Ecommerce
Getting a menswear brand recommended by AI.
Ecommerce
Getting a rug brand recommended when shoppers ask AI.
B2B services
Building visibility on the questions B2B buyers ask.
Ecommerce
Helping a hat brand get found when shoppers ask AI.
Fintech
SafegoldAnswering how buyers research digital gold.
Ecommerce
Hello MollyGetting a fashion label recommended by AI.
Find more ways for customers to discover you
Erlin finds opportunities you can win and prioritizes them by effort and impact, so customers discover your brand more often in AI search.
Content you can create or update
See which pages to create or improve to answer customer questions and help your brand get recommended.
Opportunity
New ContentPriority 85
“Which moisturiser is best for sensitive skin?”
Your AI visibility50% to 25%Why it matters
No page answers thisAI doesn’t mention your brand for this question because no page on your site answers it.
Recommended action
Create a comparison page for sensitive-skin moisturisers
Closest page: /collections/moisturisersTechnicalAbout 2 daysNamed instead of you
Rival ARival BRival CNamed in 41 answers this month
ChatGPT
which moisturiser is best for sensitive skin
For sensitive skin, two come up again and again: Rival A for its short ingredient list, and Rival B if you want something lighter for daytime.
Is your brand listed?Ask anything
Prioritize your next win in AI search
See what to tackle first, understand why it matters, and choose how your team moves it forward.
AEO OpportunitiesUnited States
OpportunitiesAction CenterArchive
#PromptTypeEffortPriorityDecisionReview
- 1Which moisturiser is best for sensitive skin?Get CitationOutreach90PendingView Details
- 2Best fragrance-free moisturiser for rednessGet CitationOutreach90PendingView Details
- 3Which moisturiser is best for sensitive skin?New ContentTechnical85PendingView Details
- 4Is Rival A or Rival B better for dry skin?Get CitationDIY85PendingView Details
- 5Moisturiser that won’t cause breakoutsUpdate ContentDIY80PendingView Details
- 6Can I use a moisturiser with retinol?Update ContentDIY75PendingView Details
- 7What do dermatologists recommend for eczema?New ContentTechnical75PendingView Details
- 8Is the cheaper one just as good?Get CitationOutreach70PendingView Details
Frequently asked questions
What counts as an opportunity?
A place where customers ask AI a question and other brands are named instead of yours. Erlin finds three kinds: questions your website does not answer, sources AI cites where competitors appear without you, and Reddit threads and YouTube videos AI references where you could contribute.
What is the difference between a content gap and a missing source?
A content gap is a question your website does not answer, so the fix is on your own site: a new page or an update to one you have. A missing source is a publication or review site AI cites where competitors appear and you do not, so the fix is outreach. They are kept apart because they are different kinds of work for different people.
Does Erlin suggest changes to pages I already have?
Yes. Pages that nearly answer a question appear alongside new pages to write. Updating an existing page is usually the smaller job, so it is shown as its own option with its own effort.
Where do the Reddit and YouTube opportunities come from?
From the threads and videos AI actually references in your category, not the ones that are merely popular. Each one shows whether your brand is mentioned and where a reply or a contribution would count.
What happens when I accept an opportunity?
It moves into Action Center with its context attached: the questions, the competitors named and the sources behind it. Whoever picks it up starts with the brief, not a blank page.
Does Action Center create the content?
No. Action Center manages the work. Your team creates the content, makes the updates, and carries out the outreach.
Does completing a task mean my AI visibility has improved?
Completing a task records that the work is done. Use AI Visibility to monitor how your brand’s presence changes over time.
Find your next opportunity to win in AI search
Sign up, add your brand, and see where customers ask AI about your category and other brands are named instead of you.
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