SaaS
A content engine aimed at searches that end in a demo.
Erlin for SaaS
Get discovered by buyers. Turn interest into qualified demos
Help buyers find your software in AI search, get answers to their questions, and take the next step. Erlin qualifies inquiries and guides prospects toward a demo, trial, or signup.
SaaS and B2B companies growing with Erlin
See all customersSaaS
Pages that answer the question buyers arrived with.
SaaS
Citations that give AI a reason to recommend it.
Law firm
Getting the firm recommended when people ask AI.
Logistics
Organic visibility across UAE delivery searches.
Fintech
Keeping every page current, so it keeps earning.
B2B services
Building visibility on the questions B2B buyers ask.
Fintech
SafegoldAnswering how buyers research digital gold.
Help buyers find you, understand your product, and take the next step
Reach buyers while they research, give them answers while they evaluate, and turn their interest into qualified inquiries.
Get discovered in AI search
Help your software appear when buyers ask about the problems you solve, compare options, and look for alternatives.
Claude
best tool for a 40-person team moving off spreadsheets
Three come up most: Rival A, your workspace, and Rival B. Yours is the quickest to set up, and it’s priced per seat.
Your product is listedTurn questions into action
Answer product questions while buyers are interested. Help them book a demo, start a trial, or sign up.
Emma ClarkeSales · Replies instantlyIntegrations
Does it sync with HubSpot?
Read your integrations pageYes, both ways. New contacts and deals sync, and you choose the fields.
Great. Can we see it working?
Of course. Do either of these work for a short call?
Thursday, 11 amFriday, 2 pm
Give sales better leads
Qualify inquiries against your business goals, with the context your team needs to follow up.
Leads38 qualified
QualifiedNeeds reviewSpam
- Ava MitchellRolling out to about 40 peopleQualified40 seats · this quarter · budget holder
- Marcus DoylePricing for 200 seatsQualified
- Priya RaghavanMigrating from a spreadsheetQualified
- Renata AlvesAsked about SSO and rolloutQualified
- Daniel OkaforReplacing a tool they outgrewQualified
- Rosa IglesiasAsked for a call next weekQualified
Get considered at every stage of the buying journey
Understand what buyers ask AI, how your software appears in the answers, and what to improve so you’re considered more often.
Explore AI VisibilityPrompt discovery7 new
Suggested for youYour own
PromptIntentVolStage
- how to move a team off spreadsheets590Fit
- best project tool for a remote team880Compare
- rival a alternatives for small teams320Compare
- team workspace with hubspot sync140Solution
- how much does a team workspace cost260Purchase
- track approvals across teams390Solution
- rival a vs rival b for 40 people210Compare
- switching tools mid-quarter70Key event
- team workspace with soc 2110Purchase
- what is a shared team workspace480Fit
Focus on the work that helps you win more buyers
Erlin prioritizes opportunities by effort and impact, so your team knows what to work on, why it matters, and who’s responsible.
Explore OpportunitiesCreate or improve the right pages
Find gaps in your product pages, comparisons, guides, and FAQs that leave buyers’ questions unanswered.
Claude
rival a alternatives for a small team
The usual alternatives are Rival B for simple boards, and Rival C if you want docs in the same place.
Is your product listed?Opportunity
New ContentPriority 90
“Rival A alternatives for small teams”
Your AI visibility45% to 20%Why it matters
No page answers thisNo page on your site compares you with Rival A, so AI answers with the pages that do.
Recommended action
Create a “Rival A alternatives” comparison page
Closest page: /features/projectsTechnicalAbout 2 daysNamed instead of you
Rival ARival BRival CNamed in 38 answers this month
Create content that helps buyers choose your software
Turn insights from Opportunities into content that answers real buying questions and explains where your product fits.
Product and use-case pages
Show buyers what your software does, who it helps, and how it solves the problems their team faces.
Comparisons and alternatives
Help buyers understand meaningful differences between options, including features, pricing, and suitability for their needs.
Guides, articles, and FAQs
Answer the questions that come up during research and evaluation, from getting started to integrations and switching tools.
Research, outline, write, and improve, all in one workflow
Erlin researches competing content and customer questions, builds an editable outline, and writes using your brand’s voice and product knowledge. Review the draft, improve existing pages, and publish to your connected CMS when you’re ready.
Research competing content and questions
See the pages buyers compare you against, the questions they ask, and the gaps no one answers.
Research Brief
Rival A alternatives for small teams · Comparison
Questions buyers ask · 12
- Is Rival A worth it for 40 people?
- What’s cheaper than Rival A?
- Can I import from spreadsheets?
- Does it sync with HubSpot?
- How long does setup take?
Competing pages · 8
- g2.comTop Rival A alternatives 2026
- capterra.comRival A alternatives, compared
- rivalb.comWhy teams switch from Rival A
Build an editable outline
Shape the structure and approve it before the draft begins.
Outline
Drag to reorder
- 1The short answer: which tool suits which team
- 2Pricing for a 40-person team
- 3Moving off spreadsheets
- 4Integrations: HubSpot, Slack, Google Calendar
- 5Questions buyers ask
Write with your voice and product knowledge
Article View
Your voiceProduct factsApproved claims
Rival A alternatives for small teams
If your team of 40 is outgrowing spreadsheets, most teams are set up in a day, and pricing is per seat with a discount from 25.
Review the draft
Article View
e
The pricing section doesn’t say what 40 seats costs.
MK
Add the per-seat price and the discount.
Revised by Erlin
Priced per seat, with a discount from 25 seats.
KeepUndoImprove existing pages
Update Content
/integrations/hubspot
Connect HubSpot in a few clicks. New contacts and deals sync both ways, and you choose which fields to map.
Answers “Does it sync both ways?”Accept 2 editsReviewPublish to your connected CMS
Publish
WebflowConnected
- Rival A alternatives for small teamsComparisonPublish
- HubSpot integrationProduct pagePublished
Your team reviews every page before it goes live.
Explore AI ContentTurn interested visitors into qualified demos
Give buyers answers while they’re exploring your website. Erlin keeps the conversation relevant, checks fit, and helps them take the next step.
Explore AI Website ChatbotAnswer the questions holding them back
Help buyers understand your features, pricing, integrations, and setup using information from your website, documents, and Brand Memory.
Emma ClarkeSales · Replies instantlyIntegrations
Do you integrate with HubSpot?
Read your integrations pageYes. New contacts and deals sync both ways, and you choose which fields to map. Setup takes about ten minutes.
From: Integrations · HubSpot guideIs it included in the Team plan?
It is, along with Slack and Google Calendar. Only the API is on Business.
From: PricingQualify while they explore
Ask relevant questions about their needs, team, and timeline. Qualify inquiries against the criteria that matter to your business.
Emma ClarkeSales · Replies instantlyPricing
Hi, how does pricing work for a team of about 40?
Read your pricing pageIt’s per seat, with a discount from 25 seats. What would your team want working first?
Getting everyone off spreadsheets before the quarter ends.
Who else will be part of the decision?
Me and our head of ops.
Graded: qualified · 40 seats, this quarterHelp them book, try, or sign up
Help qualified buyers book a demo or meeting. Guide others toward a free trial or self-serve signup, depending on your goals.
Emma ClarkeSales · Replies instantlyPricing
A 40-person rollout is worth a short call. Do either of these work?
Thursday, 11 amFriday, 2 pm
Thursday works. Can my team try it first?
Of course. Here’s a 14-day trial for your workspace, and I’ve sent the invite for Thursday.
Booked · trial startedKeep inquiries moving, even when your team is busy
Respond to new inquiries and continue the conversation across email and chat. Collect the details your team needs without making buyers start again.
Explore Lead Qualification · BetaFollow up while interest is high
Answer inquiries and follow-up questions when your team is busy or offline, so buyers aren’t left waiting.
1 of 124 in LeadsQualifiedOpen in CRM
Ava MitchellComposeOpen threadRecord details- NameAva Mitchell
- Emailava.mitchell@gmail.com
- Phone+1 415 555 0142
- CompanyNorthwind Supply
- LocationOakland, CA
- SourceWebsite chat, Google Ads
- Team size40 to start, three teams
- TimelineLive before the quarter ends
- Sent a brief without being asked twice
- Named a date, not a quarter
- Comparing against Northline
OverviewActivityEmails3Chat1Files1
Website chatToday, 9:42 to 9:48
We're looking at rolling this out to about 40 people this quarter.9:42Sounds like a fit. What would you want working first?9:42Getting the team off spreadsheets, before the quarter ends.9:43Checked against your qualification rulesCan you share the brief? It saves me guessing at the scope.9:44Sending it now.Team-rollout-brief.pdf240 KB9:46Graded qualified, 9:47That's a fit. I've held Thursday at 11 am and will email the invite.9:47Perfect, thanks.9:48Moved to email, 9:48
Reply as your team
Give sales the full context
Keep the buyer’s needs, qualification details, files, and conversation together, so your team can pick up where Erlin left off.
1 of 124 in LeadsQualifiedOpen in CRM
Ava MitchellComposeOpen threadRecord details- NameAva Mitchell
- Emailava.mitchell@gmail.com
- Phone+1 415 555 0142
- CompanyNorthwind Supply
- LocationOakland, CA
- SourceWebsite chat, Google Ads
- Team size40 to start, three teams
- TimelineLive before the quarter ends
- Sent a brief without being asked twice
- Named a date, not a quarter
- Comparing against Northline
OverviewActivityEmails3Chat1Files1
GradeQualifiedFirst reply42 secondsNext stepThu 11 amWhy it qualified
- Twenty or more employees
- Based in the UK or the US
- Live within three months
- Not an agency or a reseller
- A budget holder on the thread
- Contact captured
- Brief received
- Meeting booked
- Handed to sales
- Inquiry arrived on website chat4 min
- Graded qualified against five rules4 min
- Brief received, Team-rollout-brief.pdf3 min
- Moved to email3 min
Keep your team in control
Set qualification rules and guardrails, filter spam, and decide when a conversation should move to a person.
Qualification rules
Trigger
A new inquiry arrives, on any channel
- Twenty or more employeesMandatory
- Based in the UK or the USMandatory
- Wants to be live within three monthsMandatory
- Not an agency or a resellerMandatory
- A budget holder is on the threadOptional
Add rule
- Approved claimsActive
- ComplianceActive
- LegalReview
See which channels bring leads worth following up on
Bring lead sources, qualification results, and conversations together. Understand where relevant inquiries come from and where your team should focus.
Explore AI CRM & Analytics · BetaLeadsSearchLast 30 days
124Total leadsTotal31NewNew38QualifiedQualified9In conversationIn conversation18SpamSpam
AllQualifiedNeeds reviewNewest
- Ava MitchellQualifiedRolling out to about 40 people4 minQualified
Marcus DoyleQualifiedPricing for 200 seats12 minQualified- DWDan WhitfieldSpamPartnership inquiry19 minSpam
Priya RaghavanQualifiedMigrating from a spreadsheet28 minQualified
Tom BrennanNeeds reviewWants a reseller discount1 hrNeeds review
Renata AlvesQualifiedAsked about SSO and rollout2 hrQualified- ?No name givenSpamForm submission3 hrSpam
Daniel OkaforQualifiedReplacing a tool they outgrew4 hrQualified
Rosa IglesiasQualifiedAsked for a call next week5 hrQualified- KMKev MackieNeeds reviewStudent, writing a dissertation6 hrNeeds review
- Website chat461941%
- Email381437%
- Website form22418%
- Google Ads1218%
- Social600%
Compare lead quality by source
See which channels bring qualified inquiries, so you can assess performance beyond traffic and form submissions.
Understand why each lead qualifies
See the information behind each qualification decision, what the buyer needs, and what should happen next.
Keep records ready for your team
Capture details as conversations happen. Keep leads in Erlin or connect your existing CRM, such as HubSpot or Zoho CRM.
Keep your product story consistent, from content to conversations
Brand Memory brings your product knowledge, voice, and business guidance into Erlin’s work, so your team spends less time repeating itself.
Explore Brand MemoryErlin learns from your feedback
Save corrections and preferences so future content reflects what you’ve already taught Erlin.
Brand Memory12 learned
Learned from your feedback
- Say “workspace”, never “platform”.MK’s feedback on “Rival A alternatives” · Just nowUsed in every draft from now on
- Give the per-seat price when pricing comes up.JL’s edit on “Plans and pricing” · 2 days ago
- Don’t promise features on the roadmap.MK’s feedback on a chat transcript · Last week
- Mention SOC 2 once, not in every section.SR’s feedback on “Security” · Last week
- Use “your team”, not “users”.JL’s edit on “Moving off spreadsheets” · 2 weeks ago
Explain your product clearly
Use your product details and positioning to explain what your software does, who it’s for, and where it fits.
Brand MemoryProduct
Your product
What it does
Who it’s forTeams of 10 to 200Remote and hybridOps and marketingWhere it fitsOne shared workspace for teams moving off spreadsheets: projects, docs and approvals in one place.
- vs spreadsheetsPermissions, history and approvals built in
- vs Rival ASimpler setup, priced per seat, no minimum
- vs Rival BBuilt for teams under 200, not enterprises
Set clear boundaries
Define approved claims, topics to avoid, and when your team should step in, so conversations stay within your guidance.
Brand MemoryGuidance
Your boundariesApproved claims
- Set up in a day for most teams
- SOC 2 Type II
- Two-way HubSpot sync
- The deal is over 100 seats
- They ask about security reviews
- They ask for a person
Work with the tools your team already uses
Publish content to WordPress or Webflow, connect your inboxes and calendars, and send qualified leads to your CRM. Keep your team informed without adding more manual work.
Publish your content
- WordPress
- Webflow
- Framer (coming soon)
- Contentful (coming soon)
- Ghost (coming soon)
Connect your conversations and calendar
- Gmail
- Outlook
- Calendly
- Cal.com
- Google Calendar
Keep your team up to date
- HubSpot
- Zoho CRM
- Slack
- Zapier
Frequently asked questions
How does Erlin help SaaS companies get discovered in AI search?
Erlin shows you the questions buyers ask, how your software appears in AI answers, and which competitors and sources influence those answers. It then identifies opportunities to improve your content and presence.
Can Erlin help with competitor comparisons and alternative searches?
Yes. You can track relevant comparison and alternative questions, inspect the answers, and find content opportunities that help buyers understand how your product differs.
What kinds of SaaS content can Erlin create?
Erlin can help create product pages, use-case pages, comparisons, alternative guides, long-form articles, and FAQs. It researches the topic, builds an outline, and writes a draft using your brand and product knowledge for your team to review.
Can Erlin improve content we already have?
Yes. Erlin identifies pages that could better answer buyers’ questions and suggests updates. Your team can review the changes, refine the copy, and choose what to publish.
Can we use Erlin for demos, free trials, and self-serve signups?
Yes. Set the next step around your business goals. Erlin can help buyers book demos or meetings, or guide them toward your trial and signup pages.
How does Erlin decide whether a lead is qualified?
You define the criteria, questions, and goals. Erlin uses those rules and the information shared in the conversation to assess fit and record the reasoning behind the decision.
Can our sales team take over a conversation?
Yes. Set when Erlin should hand a conversation to your team, or step in when needed. Your team can see the conversation and collected details before responding.
Does Erlin replace our CRM?
No. You can connect your existing CRM, such as HubSpot or Zoho CRM, or use Erlin’s CRM. AI CRM & Analytics is currently in beta.
Can we see which channels generate qualified leads?
Yes. Erlin brings lead-source information and qualification results together, helping you compare the quality of inquiries from different channels.
Turn your next AI discovery into a qualified demo
Help buyers find your software, get the answers they need, and connect with your team when they’re ready.
Book a demo (opens in a new tab)