State of AI Search 2026: the new visibility gap.Download report

Hey Erlin

Your AI marketing assistant for SEO and content

Ask about your AI visibility, competitors, search traffic, content, and leads. Hey Erlin answers from your Erlin data in the app, Slack, or Telegram, and alerts you when something changes.

Book a demoSee how it works
Hey ErlinSample data

Which pages should we update before we create anything new?

Update two pages first. Both lost clicks in September and sit close to questions where AI names Northline instead of you.

Want me to compare the ceramide guide with the Northline page AI cites?

Which leads still need a reply?

Two qualified leads are waiting on your team, both wholesale: a day spa order from two days ago and a 12-store pharmacy group from yesterday.
Ask, or type /

Ask the questions your team asks every week

Get a quick read from the data already in Erlin, then keep the conversation going until the answer is useful.

Hey ErlinSample data

Here is what I noticed

From your latest scan and opportunities.

Content to createA guide to moisturizers for sensitive skinNorthline and Orbit are cited on this topic. You have no page on it.Tell me more
Ask, or type /

Ask wherever your team works

Use the same Hey Erlin assistant across Erlin, Slack, and Telegram. Your connected data stays behind the answer.

Erlin dashboardAsk from the place your data lives
SlackShare a quick answer with the team
TelegramCheck a question while you are away

Answers grounded in your marketing data

Hey Erlin helps your team move from a question to a clear answer without making up context or sending you back through five dashboards.

Your numbers, in one place

Ask about AI visibility, citations, competitors, Search Console, Analytics, content recommendations, and leads from the data you connected.

Clear about what it knows

See the source and date behind an answer. If a connection is missing, Hey Erlin tells you instead of guessing.

Useful for the next conversation

Turn an answer into a sharper question, a team update, or a decision about the page or prompt to review.

From a question to a useful answer

Here are the kinds of questions marketing, SEO and content teams can bring to Hey Erlin.

Find where competitors are winning

“Which brands are appearing for the questions we care about, and where are we missing?”

Slack · #marketingSample data
Slack

Which brands are appearing for the questions we care about, and where are we missing?

Hey Erlin is reading your data
Northline appears on 11 of your 20 tracked prompts, Orbit on 7. You are missing from 6, mostly comparison questions.
Read AI Visibility and Competitors · last 30 days
Hey ErlinSample data
Northline appears on 11 of your 20 tracked prompts, Orbit on 7. You are missing from 6, mostly comparison questions.
Read AI Visibility and Competitors · last 30 daysShow the six prompts

Use an AI marketing assistant for the work in front of you

See how your brand appears in AI answers and search, then understand which competitors and sources shape what buyers find.

  • Check AI visibility

    Compare mentions, position, citations, and share of voice across the AI platforms you track.

  • Compare competitors

    See which brands appear beside you and how their visibility changes over time.

  • Find sources that matter

    Review the pages and publications influencing the answers your customers see.

  • Review search performance

    Ask about clicks, impressions, queries, landing pages, and pages losing traffic.

Frequently asked questions

What is an AI marketing assistant?

An AI marketing assistant helps you work with marketing data and questions in plain language. Hey Erlin answers from your connected Erlin data, including AI visibility, competitors, Search Console, Analytics, content recommendations, and leads.

Is Hey Erlin an SEO assistant?

Yes. You can ask about search traffic, keywords, landing pages, content decay, keyword overlap, and pages that need attention. You can also ask how your brand appears in AI search.

Who is Hey Erlin for?

It is built for SEO and content teams, founders, and marketers who need a clear view of performance without moving between several tools and reports.

What can I ask Hey Erlin?

Ask questions such as “Which pages are losing traffic?”, “Who are our top competitors by share of voice?”, “Which customer questions are we not answering in AI search?”, or “Which qualified leads still need a reply?”

Does Hey Erlin use my own data?

Yes. Hey Erlin answers from the Erlin data connected to your account. It does not present open-web guesses as if they came from your account. If a source is not connected, it says so.

Can Hey Erlin alert me when something changes?

Yes. Hey Erlin alerts you when something changes, such as a move in your AI visibility, a new opportunity, or a lead that needs attention, so you hear about it without checking a dashboard.

Where can I use Hey Erlin?

Hey Erlin is available in the Erlin dashboard, and in Slack and Telegram.

Can Hey Erlin create or publish content?

Hey Erlin helps you understand the data behind a content decision. The dedicated AI Content workflow is where you research, outline, draft, improve, and publish content.

How current are the answers?

Answers use the latest data available in your Erlin account. Ask for the date range behind a result, or connect and sync the relevant source when you need a newer view.

See Hey Erlin with your own data

Book a demo to ask your real marketing questions and see how Hey Erlin can fit your SEO, content, and lead workflow.

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A business owner and marketing strategist reviewing a plan together.