Connect Google Analytics

Google Analytics sheet with Google accounts — Connect the Google account with access to this property.

Connect Google Analytics to bring recorded website activity into Erlin. Erlin only reads it, and asks for the read-only Google Analytics permission. You need a Google Analytics 4 property (older Universal Analytics properties are not supported). For Products and Sales, GA4 must record ecommerce events (view_item, add_to_cart, purchase). Choose the property for the active brand before interpreting visits, engagement or available ecommerce outcomes.

Connecting the account and choosing the correct property are separate checks.

1. Connect the Google account

Open Integrations and choose Google Analytics. Complete sign-in with an account that can access the intended property. Review the permission request before approving it.

If the correct Google account is not listed, use Add account under Google accounts. Return to Erlin and check the connected account.

2. Select the property

Review Properties and the property selector for the site's domain. If several properties match, choose the one that records the website activity you want to analyze.

A connected account with the wrong property can produce a misleading comparison. Confirm the site and property before proceeding.

Google Analytics sheet with properties and which one matches your site — Match the property to your site

3. Review the available data

Open Landing pages for page information or Sales for available ecommerce outcomes. Check the period and whether the source has recorded the relevant activity.

Revenue reporting requires purchase information in the connected analytics data. An empty revenue view does not prove that the business has made no sales.

Once Erlin has fetched page level data the first time, it refreshes it from Google automatically every 30 days.

4. Investigate a missing result

If no matching property appears, check account access and the selected website. If the connection needs attention, reconnect before relying on new data. Check for a data-loading or sync error separately from a measured zero.

AI referral visits are different from collected AI answers. See How Erlin works and lead analytics for those measurement boundaries.