Review and improve an existing page

Content optimization reads an existing page, shows findings and lets you choose changes for an optimized draft. The live page stays unchanged until you publish through your chosen workflow. It shows in the sidebar and as a Content library tab when it is available for your account.

1. Read the current page

Choose Optimize a page, enter Page address and select Read the page. Then click Check this page; the check takes about a minute and the result is saved. Use View fetched article to check that Erlin has read the intended content.

If the fetched article is incomplete, resolve the reading issue before judging the proposed rewrite. A draft based on missing sections may remove useful information.

2. Review each finding

Read What Erlin found, including the evidence beside a finding. Separate a factual correction from a stylistic preference. Keep prices, service boundaries and business claims grounded in current information.

Every category appears in the same order: Intent & angle, Answer extractability, Evidence & freshness, Brand voice, On-page SEO, Structured data, Authority signals, Technical and Coverage gaps. A category with nothing to fix shows Pass, Partly checked or Not checked. A skipped check does not mean the page passed it.

Technical checks

Technical findings are tagged Fix by hand: Erlin lists them, but you fix them on your site.

• AI crawler access: Erlin reads the site's robots.txt and reports when it blocks answer-engine crawlers such as OAI-SearchBot, ClaudeBot or PerplexityBot. OpenAI separates its search crawler, OAI-SearchBot, from GPTBot, which relates to model training. OpenAI crawler documentation.
• Structured data: Erlin checks whether the page has markup and which types. It flags a missing Article or BlogPosting on a blog post, a missing LocalBusiness or Organization, and FAQ content without FAQPage markup. It checks that markup is present and of the right type, not whether its values match the page text.

Google does not require special AI markup for inclusion in AI Overviews or AI Mode. Google's AI features guidance.

3. Choose the changes to apply

Select the findings you want to address. Review Picked fixes, then click Apply N fixes, where N is the number selected. Clear removes the selection; Pick all selects the available fixes.

Do not select everything merely because it is suggested. A local reference, comparison or claim must be relevant to the page and supported by the business.

4. Review the draft before publishing

Open the result in the editor. Check facts, links, headings and whether the original buyer question is answered more clearly. Compare important passages with the source page before replacing them.

Use Optimized versions to find generated versions. After publication, review the live page and observe later prompt answers under the same scope. A rewritten draft is not evidence of a visibility improvement by itself.

Keep brand knowledge and writing rules current so future drafts use the right context.

What it costs

A completed check costs 7 credits. Check again charges 7 credits again. A check that fails or only partly completes is free, and you need at least 7 credits to start one. Applying fixes is billed as content words: 10 credits per 300 words the fixes add, rounded up, counting only net added words. With your own API key, checks and fixes cost 0 credits. See Credits.