Law firm
Getting the firm recommended when people ask AI.
Erlin for Law Firms
Get more qualified case inquiries without managing the marketing
Your dedicated strategist and Erlin’s AI agents handle your marketing, from getting found on Google and AI search to qualifying inquiries and following up. Track consultations and retained clients in one place.
Starting at $4,000/month · No lock-in · 120-day money-back guarantee* · Dedicated marketing strategist
Law firms and service businesses growing with Erlin
See all customersSaaS
A content engine aimed at searches that end in a demo.
SaaS
Pages that answer the question buyers arrived with.
Logistics
Organic visibility across UAE delivery searches.
SaaS
Citations that give AI a reason to recommend it.
Fintech
Keeping every page current, so it keeps earning.
B2B services
Building visibility on the questions B2B buyers ask.
Fintech
SafegoldAnswering how buyers research digital gold.
“I’m paying for marketing. Where are the clients?”
You get reports about rankings and traffic, but still can’t tell which work brought in a client. Erlin gives you one person responsible for the plan and delivery, with a clear view of the inquiries and consultations coming from the work.
More of the inquiries you want
Focus on the practice areas, locations, and types of matters your firm wants to grow.
Less work for your team
We manage execution and reporting. Your team provides the expertise and approvals needed to represent your firm accurately.
Results you can follow
See which inquiries book consultations and become clients, with source information where it’s available.
60 daysto first leads. Individual client result.Get found before a potential client chooses another firm
People research legal questions, compare attorneys, and look for experience they can trust. We help them discover your firm through Google and AI search, then give them a reason to get in touch.
Show up for relevant AI searches
We research the questions potential clients ask ChatGPT and other AI platforms, check where competing firms appear, and work on opportunities to improve your presence.
ChatGPT
employer-side employment lawyer for a 120-person company in california
Three firms come up most for employers: Rival A, your firm, and Rival B. Your firm handles PAGA and class claims.
Your firm is listedTurn your expertise into useful content
We create and update pages around your services and the questions clients ask before hiring. Your team reviews legal information before it goes live.
Service page
yourfirm.com/paga-defense
PAGA claim defense for California employers
A PAGA notice gives you 33 days to respond. We review the notice, your payroll records and your handbook, then explain the options.
Questions clients ask before hiring- How long do I have to respond?
- What could a PAGA claim cost?
- Do you only represent employers?
Strengthen your firm’s online presence
We improve your website and pursue relevant citations, links, and coverage that help people find and evaluate your practice.
Presence34 domains
Where people evaluate your firm
- google.comBusiness profile · 4.9, 128 reviewsListed
- avvo.comAttorney profileListed
- justia.comFirm listingListed
- hrdive.comEmployer-side roundupIn progress
- calbar.ca.govLinked from your profileIn progress
Make it easier for the right people to contact you
Your website should explain who you help and make the next step clear. Case-specific legal questions go to your team, and your attorneys decide which matters to accept.
Answer while they’re interested
Erlin answers approved questions about your services, locations, and consultation process, even when your team is busy.
yourfirm.com/consultations
Jordan EllisClient intake · Replies instantlyConsultations
Do you charge for a first consultation?
Read your approved consultation detailsThe first consultation is 30 minutes with an attorney. We confirm any fee with you before you book.
From: Consultations · approved by the firmDo you handle cases outside Los Angeles?
Yes, the firm represents employers across California, in person or by video.
From: LocationsAsk us anything…
Qualify inquiries before the consultation
Collect contact details, practice-area needs, location, and other information your firm requests. Flag spam and organize inquiries for review.
yourfirm.com/paga-defense
Jordan EllisClient intake · Replies instantlyServices
We’ve had a PAGA notice. Do you take cases like this?
Read your services pageYes, PAGA defense is one of our core practices. How many employees do you have in California?
About 120, across two sites.
Graded: qualified · 120 staff, PAGA noticeThank you. A partner can review it on a first call. Do either of these work?
Ask us anything…
Help visitors book the next step
Let interested prospects request or book a consultation, with their details and conversation ready for your team.
yourfirm.com/contact
Jordan EllisClient intake · Replies instantlyContact
Can I speak to someone about the notice this week?
Checked the consultation calendarYes. A first consultation is 30 minutes with an attorney. Do either of these work?
Thursday, 11 amFriday, 2 pm
Booked for Thursday at 11 am. The attorney will have everything you’ve shared here.
Consultation booked · details sent to intakeAsk us anything…
Follow up without adding to your team’s workload
An inquiry doesn’t always turn into a booking straight away. We set up follow-up by email and messaging around your intake process.
Inbox
We’ve received your inquiry
To Marcus Doyle · sent 2 minutes after the form, 9:14 pmJordan Ellis · Client intake
Logged to the inquiry recordThank you for contacting us about the wage and hour audit. A member of our team reviews every inquiry within one business day.
What happens next: we check that we can help, then offer you a consultation with an attorney. You can also book a time now.
Book a consultationSee which inquiries become clients
- Keep the full conversation in one place
- Follow inquiries from first contact to retained client
- See which sources bring suitable inquiries and clients
- A weekly update on the work done and what comes next
Ava Mitchell
PAGA notice, 120 staff · Oakland, CA
Grading
New
ava.mitchell@gmail.com
+1 415 555 0142
One team to handle your marketing
Your strategist brings the work together around your firm’s goals. We’ll explain the recommended scope, service price, and any separate advertising spend before you commit.
- Strategy and research
Identifies the audiences, questions, and opportunities worth pursuing.
- Google and AI search visibility
Helps potential clients discover your firm while researching their options.
- Content and website updates
Explains your expertise and makes contacting the firm easier.
- Authority building
Pursues relevant links, citations, and coverage that support your online presence.
- Paid advertising
Reaches people searching for help, reviewed against inquiry quality and recorded outcomes.
- Inquiry qualification and follow-up
Collects useful details and helps interested prospects move toward a consultation.
- CRM and reporting
Keeps inquiries organized and shows how they progress.
Your strategist keeps the work moving
One point of contact who understands the practice, sets priorities, and coordinates delivery. As results come in, they explain what’s working, what needs attention, and what changes next.
What we handle
The research, setup, production, and reporting.
strategy-agent · runningLive
What your firm handles
Telling us the matters you want, approving legal content, and deciding on prospective clients.
Service page
yourfirm.com/paga-defense
PAGA claim defense for California employers
A PAGA notice gives you 33 days to respond. We review the notice, your payroll records and your handbook, then explain the options.
Questions clients ask before hiring- How long do I have to respond?
- What could a PAGA claim cost?
- Do you only represent employers?
Hear from people working with Erlin
From missing in AI answers to getting recommended by ChatGPT, with the first leads within 60 days.
A lot of agencies have meetings over the meeting & endless discussions. With Erlin I found you can just give them a good brief and they will respond intelligently and get stuff done.
What your first 90 days look like
We agree on milestones based on your starting point. The timing of inquiries and retained clients depends on your market, starting point, and intake process.
1 · Understand the practice and agree on priorities
Review your services, locations, ideal matters, current marketing, and intake process. Define the outcomes we’ll track and the approvals we’ll need.
2 · Build and launch the essentials
Prepare the website improvements, content, inquiry handling, follow-up, and tracking included in your plan. Launch work as it’s ready.
3 · Review early results and improve
Assess visibility, traffic, inquiry quality, and consultation progress. Refine the work based on what we learn.
Start from $4,000 a month, without a long-term lock-in
A dedicated strategist, an agreed marketing plan, and a team to execute it using Erlin’s platform. Before you start, you’ll know what’s included, what we need from your firm, and how progress will be measured.
*Eligibility, refund coverage, and claim conditions apply. Review the full guarantee terms in our terms of service before signing up.
Is your firm a good fit?
We work best with firms that have a proven practice, capacity for more clients, and want to hand off the day-to-day marketing.
- You know where you want to grow
The practice areas and locations you want more of.
- You have capacity
Room to handle more consultations and matters.
- You want more than referrals
Inquiries beyond your existing referral network.
- You can review and decide
Timely legal review, and decisions about prospective clients.
- You’re building for the long term
A sustained source of new business.
Questions before you book?
Is this a managed service or another tool to learn?
It’s a managed service supported by Erlin’s platform. Your strategist manages the plan and execution. Your team uses the information it needs to handle inquiries and review results.
What does the starting price include?
Services start at $4,000 per month. We’ll recommend a scope based on your firm’s needs and explain the included work, total service fee, and any separate advertising spend before you sign up.
Can you work with our existing website and CRM?
Yes. You can connect your existing CRM, such as HubSpot or Zoho CRM, or use Erlin’s AI CRM. We’ll review your website and the tools you already use, and recommend what to keep, improve, or connect.
Can you help people find us through ChatGPT?
Yes. We research relevant questions, monitor your firm’s presence, and improve content and other signals that support discovery in AI search. We also track identifiable AI referral traffic and resulting inquiries. No provider can guarantee an AI recommendation.
How do you qualify an inquiry?
We use initial criteria agreed with your firm, such as location, practice area, and service needed. Erlin collects information for your team to review. Your attorneys handle conflicts, case assessment, and decisions about representation.
Will AI give legal advice on our behalf?
No. The website conversation is set up to explain approved firm information, collect initial details, and guide people to the next step. Case-specific legal questions are handed to your team.
How much time will you need from us?
We’ll need input on your practice, approval of legal content, and updates on client outcomes. We agree on responsibilities and a review schedule during onboarding, while our team handles the day-to-day marketing work.
How soon could we see inquiries?
It depends on your starting point, practice area, competition, and the work required. Defend My Biz received its first leads within 60 days, but that individual result is not a promise for every firm.
How will we know whether it’s working?
We agree on the measures before starting. These can include suitable inquiries, consultations, retained clients, and recorded revenue, supported by traffic and visibility trends. Weekly updates explain progress and next steps.
Are we locked into a long contract?
No. The service is offered without a long-term lock-in. Your agreement sets out cancellation notice, billing, and the separate conditions of the 120-day money-back guarantee.
Let’s talk about the clients you want more of
Tell us about your practice, how clients find you today, and what you want to grow. Thirty minutes, starting at $4,000/month, no long-term lock-in.
Book a strategy call (opens in a new tab)