A dentist showing a patient her X-ray on a screen beside the dental chair, in a calm practice lit by late-afternoon sun.

Erlin for Dental Practices

Get more new patient inquiries without managing the marketing

Your dedicated strategist and Erlin’s AI agents handle your marketing, from dental SEO and AI search to answering patient inquiries and following up. Follow inquiries through to booked appointments in one place.

Starting at $4,000/month · No lock-in · 120-day money-back guarantee* · Dedicated marketing strategist

Businesses that trust us with their marketing

See all customers
SaaS

A content engine aimed at searches that end in a demo.

Latent
Law firm

Getting the firm recommended when people ask AI.

Defend My Biz
SaaS

Pages that answer the question buyers arrived with.

Thena.ai
Logistics

Organic visibility across UAE delivery searches.

Jeebly
SaaS

Citations that give AI a reason to recommend it.

TrustEvals.ai
Fintech

Keeping every page current, so it keeps earning.

Jify
B2B services

Building visibility on the questions B2B buyers ask.

VCSO
Fintech

Answering how buyers research digital gold.

Safegold

“We pay for marketing. Where are the new patients?”

You get reports about rankings and traffic, but still can’t tell which work brought in a patient. Our done-for-you service gives your practice one strategist responsible for the plan and delivery, with reporting on inquiries and booked appointments, and their source where it’s available.

Apply to work with us
  • More of the patients you want

    Focus on the treatments and locations your practice wants to grow, from implants to Invisalign.

  • Less work for your front desk

    We manage execution and reporting. Your dentists review clinical content before it goes live.

  • Results you can follow

    See which inquiries book an appointment, with source information where it’s available.

Defend My Biz60 daysto first leads for a law firm. Individual client result.

Get found when patients compare practices

People ask Google and AI which dentist to trust with an implant, a crown, or a child’s first visit. We research those questions, check which practices are named, and work to improve how often yours appears.

Prompt discovery7 new
Suggested for youYour own
PromptIntentVolStage
  • why does my tooth hurt when i drink cold water880Fit
  • are dental implants worth the cost590Solution
  • invisalign or braces for adults480Compare
  • best cosmetic dentist in austin320Purchase
  • dentist open saturday near me720Purchase
  • how long do veneers last390Solution
  • chipped front tooth what to do210Key event
  • implant dentist that takes payment plans140Compare
  • sedation dentistry for anxious patients260Fit
  • teeth whitening at the dentist vs at home170Compare

Give patients a reason to choose your practice

Patients compare treatments, costs, and reviews before they book. We create and improve the pages and listings that help them evaluate your practice.

Answer the questions patients ask

We create and update treatment and location pages around the questions people ask before they book.

Opportunity
New ContentPriority 90

“Are dental implants worth the cost?”

Your AI visibility40% to 15%
Why it matters

No page on your site answers this. Practice A’s implant cost page is cited in 14 answers to it.

No page answers this
Recommended action

Write an implant cost and financing page, reviewed by your dentist

yourpractice.comTechnicalAbout 1 to 2 weeks
Named instead of you
Rival ARival BRival CRival page cited in 14 AI answers

Strengthen your local presence

We improve your listings and pursue relevant directories, guides, and local coverage where patients compare practices.

Opportunity
Get CitationPriority 85

“Best dentist for implants in Austin”

Your AI visibility40% to 20%
Why it matters

austinmonthly.com’s top dentists list is cited in 11 answers to this question. It names Practice A and Practice B, but not yours.

Rivals listed, you are not
Recommended action

Submit your practice to austinmonthly.com’s annual list

austinmonthly.comOutreachAbout 2 to 3 weeks
Named instead of you
Rival ARival BRival CSource cited in 11 AI answers

Your dentists approve clinical content

Your practice’s voice and rules, such as never promising an outcome, are kept in Brand Memory. Clinical claims wait for review.

Brand MemoryVoice
Your brand’s voiceTone
  • WarmClinical
  • PlainTechnical
  • CalmUrgent
Wordscomfortableyour dentisttreatment optionspayment planspainlessguaranteedbest in townGuidelines
  • Explain the treatment before the price.
  • Never promise an outcome.
  • A dentist reviews every clinical claim.

Make it easier for the right patients to contact you

Your website should explain the care you offer and make the next step clear. Clinical questions go to your team, and your dentists decide on treatment.

Answer while they’re interested

Erlin answers approved questions about your services, insurance, and financing, even when the front desk is busy.

yourpractice.com/implants
Sam RiveraFront desk · Replies instantlyDental implants

Do you offer payment plans for implants?

Read your approved financing details

Yes. The practice offers monthly payment plans, and the dentist confirms the cost of your treatment at the consultation.

From: Financing · approved by the practice

Is the first visit covered by insurance?

The front desk can check your coverage before you come in. Share your insurance provider and they’ll confirm it.

From: Insurance · approved by the practice
Ask us anything…

Organize inquiries before the visit

Collect contact details, the reason for the visit, location, and other information your practice requests. Flag spam and organize inquiries for your front desk to review.

Leads24 this week
QualifiedNeeds reviewSpam
  • Ava MitchellImplant, lower molarQualifiedImplant · this month · asked about financing
  • Marcus DoyleInvisalign, adultQualified
  • Priya RaghavanVeneers, four teethQualified
  • Renata AlvesCrown and examQualified
  • Daniel OkaforEmergency, chipped toothQualified
  • Rosa LinWhitening, before a weddingQualified

Help patients book the next step

Let interested patients request or book an appointment, with their details and conversation ready for your front desk.

yourpractice.com/emergency
Sam RiveraFront desk · Replies instantlyEmergency dentist

Can I come in this week about a chipped tooth?

Checked the appointment calendar

Yes. There are two openings for an exam this week. Do either of these work?

Thursday, 9:30 amSaturday, 10:00 am

Booked for Saturday at 10:00 am. The front desk will have what you’ve shared here.

Appointment booked · details sent to the front desk
Ask us anything…

Follow up without adding to your front desk’s workload

An inquiry doesn’t always turn into a booking straight away. We set up follow-up by email around your booking process, with one history for each patient.

Email

Reads the thread, answers in it, and replies from your own address. Gmail, Outlook and shared mailboxes.

Re: Invisalign for adults

Inbox
Marcus DoyleHi, I’m looking into Invisalign as an adult. Do you have evening appointments?9:42 AM
YouYes, on Tuesdays and Thursdays. At a consultation the dentist talks through whether it suits you. Would you like to book one?9:44 AM
Marcus DoyleYes please, Tuesday if possible.9:46 AM
Youto Marcus9:48 AM

Tuesday at 6 pm is open. I’ve booked it and emailed the details, with what to bring.

Invisalign consultation, 30 minutesTuesday 6 pm or Thursday 6 pm
ReplyReply allForward

Re: Invisalign for adults

Inbox
Marcus DoyleHi, I’m looking into Invisalign as an adult. Do you have evening appointments?9:42 AM
YouYes, on Tuesdays and Thursdays. At a consultation the dentist talks through whether it suits you. Would you like to book one?9:44 AM
Marcus DoyleYes please, Tuesday if possible.9:46 AM
Youto Marcus9:48 AM

Tuesday at 6 pm is open. I’ve booked it and emailed the details, with what to bring.

Invisalign consultation, 30 minutesTuesday 6 pm or Thursday 6 pm

Conversations & chat

Answers from your own pages and documents. Site widget and Telegram.

Marcus Doyle is onlineMarcus DoyleOnline
Hi, I’m looking into Invisalign as an adult. Do you have evening appointments?

Yes, on Tuesdays and Thursdays. At a consultation the dentist talks through whether it suits you. Would you like to book one?

Yes please, Tuesday if possible.

Tuesday at 6 pm is open. I’ve booked it and emailed the details, with what to bring.

See which inquiries become patients

  • Keep each conversation with the inquiry it came from
  • Follow inquiries from first contact to booked appointment
  • See which sources bring suitable patients, where the source is known
  • A weekly update on the work done and what comes next
Apply to work with us
Ava MitchellGoogle Ads

Ava Mitchell

Implant consultation

New
ava.mitchell@gmail.com
+1 415 555 0142

One team to handle your dental marketing

Your strategist brings the work together around your practice’s goals. We’ll explain the recommended scope, service price, and any separate advertising spend before you commit.

  • Strategy and research

    Identifies the treatments, locations, and patient questions worth pursuing.

  • Dental SEO and AI search visibility

    Helps patients discover your practice while they compare their options.

  • Treatment and location pages

    Explains the care you offer and makes contacting the practice easier.

  • Local authority

    Pursues relevant listings, directories, and coverage that support your online presence.

  • Paid advertising

    Reaches people searching for a dentist, reviewed against inquiry quality and recorded appointments.

  • Inquiry handling and follow-up

    Collects useful details and helps interested patients move toward an appointment.

  • CRM and reporting

    Keeps inquiries organized and shows how they progress.

Your strategist keeps the work moving

One point of contact who understands the practice, sets priorities, and coordinates delivery. As results come in, they explain what’s working, what needs attention, and what changes next.

What we handle

The research, setup, production, and reporting.

strategy-agent · runningLive

What your practice handles

Telling us the treatments you want more of, approving clinical content, and seeing the patients.

Brand Memory12 learned
Learned from your feedback
  • Say “your dentist”, not “our doctors”.Dr. K’s edit on “Implants” · TodayUsed in every draft from now on
  • Give a cost range only with the financing note.Office manager’s edit on “Veneers” · 3 days ago
  • Don’t call any treatment painless.Dr. K’s edit on “Root canals” · 1 week ago
  • Mention Saturday hours on emergency pages.Front desk note · 2 weeks ago

Hear from people working with Erlin

John Fagerholm, Managing Partner at Defend My Biz

From missing in AI answers to getting recommended by ChatGPT, with the first leads within 60 days.

John FagerholmManaging Partner, Defend My Biz
Mark Baartse, Outsourced CMO
A lot of agencies have meetings over the meeting & endless discussions. With Erlin I found you can just give them a good brief and they will respond intelligently and get stuff done.
Mark BaartseOutsourced CMO

What your first 90 days look like

We agree on milestones based on your starting point. The timing of inquiries and new patients depends on your market, competition, and booking process.

1 · Understand the practice and agree on priorities

Review your treatments, locations, current marketing, and how inquiries are handled today. Define the outcomes we’ll track and the approvals we’ll need.

2 · Build and launch the essentials

Prepare the website improvements, content, inquiry handling, follow-up, and tracking included in your plan. Launch work as it’s ready.

3 · Review early results and improve

Assess visibility, traffic, inquiry quality, and booked appointments. Refine the work based on what we learn.

Start from $4,000 a month, without a long-term lock-in

A dedicated strategist, an agreed marketing plan, and a team to execute it using Erlin’s platform. Before you start, you’ll know what’s included, what we need from your practice, and how progress will be measured.

Apply to work with us
*Eligibility, refund coverage, and claim conditions apply. Review the full guarantee terms in our terms of service before signing up.

Is your practice a good fit?

We work best with practices that have room for more patients and want someone to take ownership of their marketing.

  • You know what you want more of

    The treatments and locations you want to grow.

  • You have capacity

    Room in the schedule for more new patients.

  • You want more than word of mouth

    New patients beyond referrals and walk-ins.

  • You can review and decide

    Timely clinical review, and decisions about appointments.

  • You’re building for the long term

    A steady source of new patients.

Let’s see if we’re a fit

We take on a select few practices. Share a few details and we’ll come back to you within two business days.

We review every inquiry. Submitting your details does not confirm an engagement.

Questions before you apply?

Is this a managed service or another tool to learn?

It’s a managed service supported by Erlin’s platform. Your strategist manages the plan and execution. Your team uses the information it needs to handle inquiries and review results.

What does the starting price include?

Services start at $4,000 per month. We’ll recommend a scope based on your practice’s needs and explain the included work, total service fee, and any separate advertising spend before you sign up.

Who reviews clinical content?

Your dentists. Treatment information, prices, and anything clinical wait for their approval before they’re published, and their corrections are kept for future drafts.

Will the website chat give dental advice?

No. It’s set up to explain approved practice information, such as services, hours, insurance, and financing, collect initial details, and guide people to the next step. Clinical questions are handed to your team.

Can you work with our existing website and CRM?

Yes. You can connect your existing CRM, such as HubSpot or Zoho CRM, or use Erlin’s AI CRM. We’ll review your website and the tools your practice already uses, and recommend what to keep, improve, or connect.

Can you help patients find us through ChatGPT?

Yes. We research the questions patients ask, monitor your practice’s presence in ChatGPT, Perplexity, Claude, Google AI Mode, Gemini, and Copilot, and improve content and other signals that support discovery in AI search. We also track identifiable AI referral traffic and resulting inquiries. No provider can guarantee an AI recommendation.

How do you qualify an inquiry?

We use initial criteria agreed with your practice, such as location, the treatment someone is asking about, and when they’d like to come in. Erlin collects information for your front desk to review. Your team decides on appointments and treatment.

How soon could we see inquiries?

It depends on your starting point, location, competition, and the work required. Defend My Biz, a law firm, received its first leads within 60 days, but that individual result is not a promise for any practice.

How will we know whether it’s working?

We agree on the measures before starting. These can include suitable inquiries, booked appointments, and new patients your practice records, supported by traffic and visibility trends. Weekly updates explain progress and next steps.

Are we locked into a long contract?

No. The service is offered without a long-term lock-in. Your agreement sets out cancellation notice, billing, and the separate conditions of the 120-day money-back guarantee.

How does the money-back guarantee work?

Eligible new done-for-you clients are covered by our 120-day money-back guarantee. The full terms explain eligibility, the resolution process, covered fees, and how to make a claim. Review them before committing.

What happens after we apply?

We review your practice, goals, and current challenges to assess fit, and come back to you within two business days. If there is a potential match, we arrange a strategy call to discuss the opportunity, scope, and what an engagement could look like.